ReviewsOne of the strongest forms of Search Engine Optimization these days is Local SEO. But why is that and why does my business need it, you may ask? Well, the internet has become a very busy place and in order to really categorize search results for the users, the powers that be (search engines) segmented all results. Regional results show most of the time when Google/ Bing, etc think it’s relevant to your search, locally.
They then integrate many of the search engines features on offer as they can tell normally if you need something you can walk/ ride/ drive to or if its a digital product/ service/ answer you’re looking for. These include listings, maps, contact details, reviews and much more.
Our experienced local SEO agency can explain & showcase the unlimited leverages of local SEO.
Getting back to it, local SEO is when you as a business have a physical location and service customers from an address. This can be multiple locations too!
It means your business is set up within directories both from the search engine (e.g. Google My Business) or independent (e.g. Yelp). This listing will hold all the information about your business like location, phone number, open/ closed times, products, services, events, etc. Its the modern day Yellow Pages (even though Yellow Pages is mostly digital now too).
The content created for these pages are smaller bites for your base content, so you don’t really need to ‘recreate the wheel’.
We mentioned earlier that its very powerful and now lets explain why. Understanding the potential of local SEO practices, our highly qualified and experienced local SEO agency executes the SEO strategies that work.
Google gives ‘local intent’ searches dominance in the SERPs (search engine result pages). This means if you had to search for a plumber or electrician, you will be shown with the closest service providers for these. This is above any website, and contained within the search engines local search box. In Google, it shows a map, 3 results (each with directions, website, phone number, reviews, rating, if they are open or closed).
Now this is huge! But and there is a big but, if you haven’t setup an account in Google My Business, you will NOT be shown.
So it doesn’t matter how much SEO your competitor does to their website or how much they spend on marketing, you can rank higher just by looking after your local SEO efforts. Adding this element to your overall SEO strategy will be a game-changer for your business’s visibility.
Another huge part of local SEO is having business reviews. These are very important for the trust factor of your company. Not only does everyone do (or should do) their research before buying something/ use your service, but people like to give feedback for others. Reputation and rewarding those who do a good job is very popular. This also swings the other way if you have an upset customer. They can voice their issues publicly and you have a chance to try and fix this.
Our local SEO consultants focus on search engines that reward listings with reviews, by giving extra ranking factors for your listing to appear more often in searches. Get reviews, reply to them and see where you can do better. There is always room for improvement.
Some social media platforms offer reviews and this is an easier process to get some. Just ask your fans/ followers, or see how some of ours did it.
Well, you’ve come to the right place. As a popular local SEO agency, we like to help those who want to service those around them. Our process is simple, and works on a monthly bases. We setup your Google My Business listing with many successful strategic techniques we have tried and tested over the years. After that, we then work with inbound links. We also put a heavy focus on citations every month for you as this is your businesses digital thumbprint. Some examples are consumer directories, industry directories, local directories, longer-tail industry and local directories. Unstructured citations aren’t forgotten though and we feel they will become more and more important in the future.
Month on month we work on your online, local presence and continually push you up the rankings. Our goal is to have you in the 3 pack of Google My Business listings for your desired keywords. There is no doubt that you will see a large increase in leads from this journey.
Should you have a franchise or multi-location business that require more than one location, please contact us for a custom quote.
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We mix Local SEO into all our on-site SEO packages for free but if you would like this service as a stand alone, we can work out a quote for you based on your needs. With all work we start on your online assets, we first do an audit to see whats been done and how we can improve. If we can show you some quick wins first, while we work on the bigger, longer goals then all concerned will feel a little more at ease.