Black Friday Online Shopping Tips for Retailer

Kadima digital marketing agency

01

Make it personal

Consumers are unlikely to be swayed by blanket Black Friday discounts, given the massive number of offers vying for their attention. Rather provide them with offers tailored to their specific requirements and preferences.

Rather than limiting your campaign to November 26, try expanding it to a week, two weeks, or even the whole month. 

02

Extend your campaign

Black Friday is one of the most significant shopping days of the year for retailers.  Prior to Black Friday, use the opportunity to grow your email list of subscribers who are really interested in hearing about future discounts and special offers 

03

Build a better email list

Black Friday is one of the most significant shopping days of the year for retailers.

04

Timing is everything

Prior to Black Friday, use the opportunity to grow your email list of subscribers who are really interested in hearing about future discounts and special offers

Making it simpler for individuals to pay you increases your chances of getting more sales!

05

Offer different payment methods

Your eCommerce store should be mobile-friendly and accessible on smartphones and tablets as well as desktop computers.

06

Don’t forget mobile

Prior to making a purchase, online buyers do research by collecting information about the goods they want to acquire. Reading customer reviews, product reviews, and ratings is an important aspect of the purchasing process. 

07

Use reviews to your advantage

08

Use Social commerce

Instagram, Facebook, Pinterest, and TikTok are social media sites that currently enable social commerce. Customers may view a product on the app, click the "buy now" button, and then finish the transaction right there in the app

Create a sense of urgency in order to get customers to make a purchase right away or before switching to a rival. 

08

Create a sense of urgency

Reminders are sent when a customer abandons an item in their shopping cart. And may contain information about the product's advantages, good customer reviews and pictures, delivery timelines, as well as contact information for assistance if customers have any concerns. 

09

Use Reminders

More stories

01

Google Floc: How will it impact digital marketing and advertising?

02

The Best Online Marketing Channels to Promote Your Business