Writing articles for your website, blog or even social media pages give your audience a detailed look into a subject.
This is where we speak about a topic you produce (or we can come up for you) which outlines and explains the subject matter.
This is the most popular form of content you can use as its easy to place it online or even chop it up into smaller bites of information for a series of posts on social media, for example.
A lot can be done with this base content.
Fun examples, are guides, lists, trends, etc.