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"Content is king" - Bill Gates 1996
DIGITAL MARKETING FIRM
The aim of an digital marketing firm is very simple — they help businesses to grow through digital marketing and clever ‘search’ strategies. These strategies revolve around digital technologies, from search engine optimization to content marketing to social media and beyond.
To show how important marketing in the digital world is, have a look at these stats!
- There are 67,000 searches on Google every second
- Out of all the traffic from global eCommerce, 39% comes from search
- Going online? 93% of the time it begins with a search engine
- If you’re pushing paid ads, almost 80% of users ignore them in search results
- By 2020, 50% of all searches will be via voice
- Mobile first! 58% of searches are done through your phone
- 97% of page-one results include at least one image on their pages
- 46% of all Google searches are local
Your content is often the first intro a (future) customer will get with your brand. It’s the life force of digital marketing these days. Every company is an information company first; with your product coming second. In this day & age, content is the tool which enables marketers to connect, build, and interact with your sites visitors every step along the way.
“Google only loves you when everyone else loves you first.” – Wendy Piersall
But wait, what is SEO? SEO (Search Engine Optimization) is a grouping of techniques, strategies and tactics which when used together, increase the amount of visitors to a website. The goal is to rank high (placed 1,2,3 on the first page of Google) for the keywords you’d like to be known for. These are listed in the search results page of a search engine (SERP); the favorites being Google, Bing, Yahoo.
An SEO agency knows that this only works when you use the current best practices. When you do this, Google and other search engines will increase your website’s ranking, leading to an increase in traffic and, in turn, conversions.
“The best place to hide a dead body is the second page of Google search.” – Anon
SEO Increases Traffic! When you provide useful and in depth content, you’re telling Google that you want to be known as an authority on the subject. That you want to help people who are searching for the answers. Google sees this and rewards authentic information by ranking the pages higher. This increased exposure means more visitors to your pages. Marketing (in general) has told us one important thing… get your content in front of as many eyeballs as you can.
With SEO, Digital Marketing, Social Media and Content Marketing, the results are low cost and long lasting (in comparison to paid ads, Adwords and PPC). But what’s even better is that your content can get more popular with age, almost like a fine wine.
Some of the immediate reasons to start digital marketing strategies are:
- You will see a definite increase in visitors traffic
- People trust Google right? In return you get higher brand credibility
- Better ROI (Return on Investment) over normal ads
- Your competition is doing it
- It’s a way to push your business up to the next level via clever content
- There are over 250 million websites, SEO techniques will make you stand out
- Talk with your community on the popular social media networks
WHAT WE DO
WEBSITE AUDIT
Our strategy begins with identifying your website rankings for quick and simple increases in traffic. Through a website audit we identify your site online credibility determining easy-win keywords, competitor tactics, and linking structure to create a starting plan for next steps towards an optimized SERP campaign.
KEYWORD RESEARCH
We are one of those digital marketing firms that find what works. Using advanced research (+ a technique called ‘Competitive Gap Analysis’) we highlight the keywords that propel your market. By identifying valuable keywords that have high volume and low competition, we can then target customers with well-researched and written content.
ON-SITE OPTIMIZATION
Using our research, our digital marketing firm revamps your site to optimize its reach without changing its current look. We write new tags (title, image alt), meta’s, and h1’s to maximize what your page structure has to offer, reinvigorating it to stand strong amongst your toughest competition. This is the foundation of SEO.
CONTENT CREATION
We make your house a home. An effective SEO & Social Media strategy recognizes the emphasis Google now places on content. Our team of writers makes sure your website & profiles boasts quality content that attracts and excites your customers. Showing others that your page leads the industry standard with substance.
(BACK)LINK BUILDING
Teamwork! One of the top factors in moving up the ranks is getting off-site links to your site. Our digital marketing firm work closely with high-authority websites in every field and collaborate with them to create links that drive traffic to your site. This ‘web’ of popularity gives you the edge. Social Media backlinks gives your business a stronger digital footprint.
ANALYTICS TRACKING
Rome wasn’t built in a day, and we are here for the long game. Our SEO agency continuously tracks how your website is ranking and how keywords are changing. Using indicators such as traffic flow and conversions, we take the data to optimize your campaigns and keep the progress increasing, month after month.
WHY WORK WITH US
SPECIALIZED |
We are one of those digital marketing firms that keep SEO high on the priority list. With attention to backlinking and content, we are able to see the full picture. |
FLEXIBLE |
Big or small, we’ve worked with them all and our breadth spans across a plethora of industries. We value personalization and deliver on the needs of any business. |
AFFORDABLE |
Our prices offer value for money. We give you exactly what you need at a price affordable to businesses of all shapes and sizes. There are plans to suit all types. |
SCALABLE |
We grow alongside you and your business. We as a preferred digital marketing firm invest our time and skill to scale as your business grows to adapt to changing needs and strategy. |
WHAT THEY SAY!
SOME OF OUR CLIENTS
Still not convinced? Why not do some further reading.