What PPC Does for Your Business
A well-run PPC campaign gives you:
- Brand awareness
- Precise audience targeting
- Remarketing to past visitors
- Traffic from day one
- Keyword data for your SEO
- More leads and sales
Introducing PPC Management
Want leads this month? Paid ads put you in front of buyers the moment they search.
PPC (pay-per-click) advertising puts your business at the top of Google, in social feeds and on YouTube, and you only pay when someone clicks. It’s the fastest way we know to reach new buyers who are ready to act now.
PPC runs on Google search, Facebook and Instagram feeds, YouTube and Amazon listings. We pick the platforms where your buyers actually spend their time, rather than spreading your budget thinly across every one of them.
Our PPC campaign management is judged on one thing: what each lead costs you. We set up tracking, test the ads, cut wasted spend and move budget to what works, then report clearly on spend, leads and cost per lead.
PPC Ad Packages
Pro
$
1,450
/ month
-
Managed campaign
-
Advertising Budget $2500 - $9666
-
Up to 25 Ad Groups
-
4 Ads per Ad Group
-
500 Keywords
-
1 Platform
-
Campaign Design &
Pre-Optimization
-
Search Term Optimization
-
Traffic Sculpting
-
Performance Optimization
-
Weekly Scale Ops
-
Dedicated Campaign
Manager
-
Transparent Reporting
-
Excl 1 Time Set Up Fee ($250)
Premium
15%
of budget / month
-
Managed campaign
-
Advertising Budget $9666+
-
Up to 60 Ad Groups
-
6 Ads per Ad Group
-
1000 Keywords
-
1 Platform
-
Campaign Design &
Pre-Optimization
-
Search Term Optimization
-
Traffic Sculpting
-
Performance Optimization
-
Weekly Scale Ops
-
Dedicated Campaign
Manager
-
Transparent Reporting
-
Excl 1 Time Set Up Fee ($300)
Understanding PPC Marketing
PPC is advertising where you pay each time someone clicks your ad. You bid on the searches and audiences that matter to your business, and your ad shows in the sponsored spots at the top. PPC delivers speed, while SEO builds visibility that compounds, so pairing PPC with SEO campaign management captures demand now and builds organic traffic that lasts.
What Our PPC Management Can Do for You
We match the ad format to the goal: search ads for buyers ready to act, image and video ads to build awareness, and remarketing for people who visited your site but didn’t buy. Every format is tracked back to leads, so budget moves to whatever brings in enquiries at the lowest cost per lead.
PPC is fast and precise. Ads can go live within days, you choose exactly who sees them (by search, location, device and interest), and every click and conversion is tracked. That makes it the quickest way to test what your buyers respond to, and to put real numbers behind every marketing decision you make.
Why Choose Kadima to Run Your PPC Campaigns
We judge campaigns on cost per lead and return on ad spend, not clicks. Our specialists handle keyword research, ad copy, bidding and landing pages, and because the same team runs your SEO, what converts in ads feeds straight into your organic strategy and your content plan.
You pick the searches and audiences you want, set a budget and a bid, and the platform runs an auction every time someone searches. Where your ad shows depends on your bid and on how relevant your ad and landing page are, which is why a well-built campaign can pay less per click than a competitor and still rank above them.
How Our PPC Services Grow Your Business
We set up conversion tracking first, so every decision is based on leads and sales. Then we build tightly themed ad groups, write and test ads, cut spend on searches that don’t convert, and move budget to the campaigns that do, reviewing the numbers every week so nothing drifts for long.
Not sure which package fits?
Thirty minutes with a senior Kadima strategist. We look at your account and your site, and tell you straight whether paid is the right spend for you right now.
Request a call with the Kadima team Five questions first. The team reads every one and replies within a business day.Our PPC Campaign Management
Four reasons businesses add paid search.
Fast Results
Ads can bring traffic from the day they go live. As the data builds up, we refine your targeting so your lead quality keeps improving.
Reach Your Target Market
You choose who sees your ads by search, location, device and audience, so your budget goes to the people most likely to buy.
Pay Only for Clicks
You only pay when someone clicks. As your campaigns mature, we cut wasted clicks and work to bring your cost per lead down.
Measurable Results
Every click, call and form fill is tracked, so you know exactly what your ad spend returns and where your next dollar should go.
START NOW
Pick a package, or ask us which one fits. The Kadima team replies within one business day.
Our 10-Step PPC Process
1. Define Objectives
We start by pinning down your campaign goals, so every decision has a target.
2. Keywords
We find the searches your buyers use, and the ones to exclude from day one.
3. Ad Copywriting
We write ads that match what people searched for, then test them to find the winners.
4. Landing Pages
Each ad lands on a page that is built to turn the click into an enquiry, call or sale.
5. Manage Bids
We set bids to get the most leads from your budget, not just the most clicks.
6. A/B Testing
We constantly test ads, audiences and bids to refine performance and reach.
7. Data Analysis
Ongoing analysis shows us what's working, what isn't, and what to change next.
8. Reporting
Regular reports show your spend, leads and cost per lead, clearly and in plain English.
9. Scalability
When a campaign works, we find ways to expand it and win more of the market.
10. Adaptation
We adjust campaigns as search behavior, costs and competition change.
The Difference Between Paid Ads and SEO
Understanding Paid Ads and SEO: Key Differences and Impacts
SEO earns your place in the organic results. It takes months to build, but once you rank well, the traffic keeps coming in month after month with no cost per click.
PPC buys you a spot at the top of the results today. Traffic starts as soon as your ads go live, and it stops the moment your budget runs out or you pause them.
Many of our clients run both: PPC for leads now, SEO for leads that get cheaper over time. We plan the two together, so what converts in ads guides the organic work.
PPC Case Studies
Real results from Kadima PPC campaigns
Some of our clients
Brands we’ve worked with.
