Regular search engine users will have noticed the results at the top of the page discreetly marked as adverts. This is pay per click advertising in action. When you search for something online, particularly for a specific product or service, businesses that offer those products can bid to appear in the search results. If you find their ad relevant, you’ll likely visit their website and buy something. With PPC, you pay for every click on an ad that brings someone to your site, whether they make a purchase or not. With over 8.5 billion searches performed per day on Google alone, the most-searched keywords face fierce competition.
Looking to drive online sales, leads and traffic with ad campaigns?
Paid Marketing vs Search Engine Optimization
Search Engine Optimization, or SEO, generates unpaid traffic to your website by boosting your organic ranking in search results. Pay-per-click (PPC) or paid search allows you to jump the queue, but you must pay for any traffic you obtain.
SEO also entails the strategic use of keywords, but instead of using these in adverts, they’re used to appear in the content of the website naturally. You’ll get closer to the top of SERPs by convincing search engines that your website provides the most relevant, helpful, and in-depth response to a specific question and its broader topic. So in short, SEO is a necessary weekly task but takes a longer time. PPC will get you instant results, which you can ramp up based on the data and your budget.
$1000-$2500
Pre-Optimization
Manager
$2500-$6000
Pre-Optimization
Manager
Pre-Optimization
Manager
Get your product noticed by your target market quickly. PPC campaign management can also help your business:
Located in the heart of Johannesburg, our office sits in the affluent area of this metropolitan city. Sandton has been developed into one of the top financial districts in the country. All of the nation’s top investment banks and financial consultants have chosen Sandton as the head office. Some notable companies include Massmart and Nedbank. You can also find one of the biggest convention centres of the African continent in Sandton. The Sandton Convention Centre is a twelve storey building built to accommodate up to 10,000 people at any one time. Some of the most prolific annual events are held at this convention centre.
Johannesburg has now transitioned from being a gold mining city to becoming one of the most multicultural and vibrant cities in the continent. Home to one of the world’s largest urban forest and art gallery, this is a progressive city that Kadima Digital is proud to call one of our homes.
Located in southern Europe, a part of our team resides in Lisbon, the capital of Portugal. Lisbon boasts breathtaking scenery and a rich culture, and has become a hotspot for startups and other successful businesses. Companies such as Volkswagen, Tyson and Capgemini are examples of major international businesses established here. With Portugal being ranked 7th in the world for English proficiency, as well as being relatively cost-friendly, it’s no wonder so many entrepreneurs and CEOs are venturing towards its capital. Lisbon offers some of the most beautiful views in the world, and is a definite contender for the next big tech and business hub. With its world-class infrastructure, incredible culture, and high standard of living, there is no shortage of experiences to be had.
Located in the heart of the middle east, our head office sits in Tel Aviv, Israel. This little country is home to more startups per capita and some very well known tech companies, including Payoneer, Walkme and Riskified. In the most recent years, the thriving tech scene has drawn many venture capitalists and startup founders to the city.
Besides its mature business ecosystem, Tel Aviv is also known to be one of the best cities for nightlife and international cuisine. The cultural heritage combined with its modern sensibilities makes it the ideal environment for Kadima Digital to connect with forward-thinking brands and business leaders. It is our pride and honor to call the world’s most innovative tech hub our home.