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Who we are

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An SEO, AEO and PPC agency based in Cape Town

We get businesses found on Google, in AI answers and in paid search. Then we judge the work by the enquiries it brings in.

What we do. We run three kinds of retainer: SEO, AEO (answer engine optimization) and PPC. Most clients take two of them, or all three. SEO earns you rankings on Google. AEO gets your business named and cited when people ask ChatGPT, Perplexity or Google’s AI Overviews for a recommendation. PPC puts you in front of buyers who are ready to act today.

Why all three. Search no longer happens in one place. A buyer might Google you, ask an AI assistant to compare you with a competitor, then click an ad when they are ready to buy. If you only show up in one of those places, someone else wins the other two. We plan the three channels together, so what we learn in paid search shapes the content we write, and the content we write gives AI engines something worth quoting.

How we work. We start by finding out where you stand today: what you rank for, where AI engines mention you (or don’t), and what your ad spend returns. The free Search Snapshot and our AEO audit are built for exactly that. From there you get a clear plan, monthly milestones and reporting in plain English. If something isn’t working, we tell you and change it.

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Meet the team

SEO, AEO, paid search, content and design specialists. Our base is Cape Town, and our team works from around the world.

Ric

Richard Rubenstein

Head of Strategy & Founder

Richard Rubenstein

Yogi Dad
Serial Entrepreneur
Explorer

"I make things happen."
Brett

Brett Rory Lipman

Chief Operating Officer

Brett Lipman

Organizer
Adventure & Travel Obsessed
Positive Thinker

"We are who we choose to be."
Wynand

Wynand Mitchell

Art Director & Design Lead

Wynand Mitchell

Design Head
Fur Dad
Visual Communicator

"The menu is not the meal"
PPC Specialist

Wyelin Chiu

PPC Specialist

Wyelin Chiu

Digital Nomad
Pro-gamer
Go-getter

"Ancora Imparo."

Adeel Akhter

SEO Team Lead

Adeel Akhter

Self Learner
Father of Two
Data Driven SEO

"Less Talk, More Action!"

Jack Shepstone Rayner

AI & Automations Specialist

Jack Shepstone Rayner

Adaptable
Strategic thinker
ideation

"When it feels scary to jump, that's exactly when you do"
Shahrukh Abbas SEO Specialist

Shahrukh Abbas

Senior. SEO Specialist

Shahrukh Abbas

Consistent/Focus
Strategic
Results-driven

"Move in Silence. Win Loudly"

Paxton Adonis

Content Marketing Specialist

Paxton Adonis

Boy Mom
Pro Yapper
Creative Thinker

"If you not changing you choosing."

Our Vision

Wherever your customers search, your business shows up, with the right facts attached.

Our Purpose

Search keeps changing. New platforms appear, old ranking signals fade and AI tools change how people find answers. Our job is to keep our clients visible through all of it, and to prove that the visibility pays for itself.

About Kadima Digital

Kadima Digital is a search marketing agency. We work with clients around the world who want more enquiries from search, whether that search happens on Google, inside an AI assistant or through a paid ad. Our home base is Cape Town, South Africa.

Experience

Our team has worked in digital marketing since the early 2000s. We've watched search move from ten blue links to featured snippets to AI answers, and we've adapted each time. That history helps us tell a lasting change from a passing fad.

One team, three channels

SEO, AEO and PPC sit under one roof here. There's no handover between agencies and no finger-pointing when the numbers dip. One team sees the whole picture and makes the call.

Results you can check

We report on what matters to your business: leads, sales and cost per acquisition. Our case studies include a 95% drop in cost per acquisition within three months and a 40% lift in clicks after a technical rebuild.

Kadima Digital is a trading name of Kadima Limited, a company registered in Gibraltar with its registered office at Sovereign Place 117 Main Street, Gibraltar, GX11 1AA, and company number 125704. ​

Cape Town

Cape Town, South Africa