Who we are

We are Kadima Digital

Success is waiting for you, keep moving forward.

Meet the Team

A tribe of like-minded digital marketing enthusiasts and strategic thinkers.


Richard Rubenstein

Head of Strategy & Founder

Richard Rubenstein

Yogi Dad
Serial Entrepreneur

"I make things happen."


Zuanda Ebersohn

Operations & Accounts

Zuanda Ebersohn

Adventure & Travel Obsessed
Positive Thinker

"We are who we choose to be."


Wynand Mitchell

Art Director & Designer

Wynand Mitchell

Design Head
Fur Dad
Visual Communicator

"The menu is not the meal"

Maria Cupido

Digital Marketing Manager

Maria Cupido


"You are your only competition. Make every moment count and make yourself proud."

Jordan Mendini

PPC Specialist

Jordan Mendini


"Ancora Imparo."


Mpumelelo Mkhize

Email Marketing Specialist

Mpumelelo Mkhize

Football Fanatic
Book Worm
Always up for a challenge

"If you want to walk fast, walk alone. But if you want to walk far, walk together."


Arike Smith

SEO Specialist

Arike Smith

SEO Specialist

"Dance like nobody's watching."


Adam Eli Bernhardt

Senior Copywriter

Adam Eli Bernhardt

Reader & Writer
Earthworm Extraordinaire

"Nothing you ever do will be important, but it's very important that you do it, anyway"

Our Vision

To future-proof brands in an ever-evolving digital reality.

Our Purpose

In a world where digital is fast becoming reality, we’re on a mission to keep brands moving forward , setting new standards of excellence. By embodying the needs of our clients and leveraging the power of growth tactics, we drive innovation that consistently promotes growth and inspires.

About Kadima Digital Marketing Agency

We are committed to making meaningful connections between you and your customers. Together, we work collaboratively as your strategic digital partner. We take the time to listen, understand, and then break down complex objectives into clear, transparent actions that get results.


While we are always forward-focused, looking to the future, we are equally proud of our past. With many years of digital experience, we've evolved alongside the technology we employ and the demands of our clients. We have extensive technical expertise and creative abilities, provide sound recommendations based on real-world experience and thrive on new challenges.


When you work with Kadima Digital, you get a talented, knowledgeable team with diversified expertise and a genuine desire to succeed. We believe that if a job is worth doing, it's worth doing well. This means always keeping things simple and effective. We believe in a strategy that focuses on problem-solving, creativity, empathy, and partnerships.

Strategic thinkers

Kadima Digital Marketing Agency is a tribe of like-minded marketing enthusiasts. Since the early 2000’s we have done whatever it takes, using online and offline tactics, to get companies’ ‘noticed’. Being courageous in the early days of internet, meant experimenting a lot. We were fortunate to work with companies that allowed our creative freedom to test the field, so they could flourish.


Located in the heart of Johannesburg, our office sits in the affluent area of this metropolitan city. Sandton has been developed into one of the top financial districts in the country. All of the nation’s top investment banks and financial consultants have chosen Sandton as the head office. Some notable companies include Massmart and Nedbank. You can also find one of the biggest convention centres of the African continent in Sandton. The Sandton Convention Centre is a twelve storey building built to accommodate up to 10,000 people at any one time. Some of the most prolific annual events are held at this convention centre.

Johannesburg has now transitioned from being a gold mining city to becoming one of the most multicultural and vibrant cities in the continent. Home to one of the world’s largest urban forest and art gallery, this is a progressive city that Kadima Digital is proud to call one of our homes.


Located in southern Europe, a part of our team resides in Lisbon, the capital of PortugalLisbon boasts breathtaking scenery and a rich culture, and has become a hotspot for startups and other successful businesses. Companies such as Volkswagen, Tyson and Capgemini are examples of major international businesses established here. With Portugal being ranked 7th in the world for English proficiency, as well as being relatively cost-friendly, it’s no wonder so many entrepreneurs and CEOs are venturing towards its capital. Lisbon offers some of the most beautiful views in the world, and is a definite contender for the next big tech and business hub. With its world-class infrastructure, incredible culture, and high standard of living, there is no shortage of  experiences to be had.

Tel Aviv

Located in the heart of the middle east, our head office sits in Tel Aviv, Israel. This little country is home to more startups per capita and some very well known tech companies, including Payoneer, Walkme and Riskified. In the most recent years, the thriving tech scene has drawn many venture capitalists and startup founders to the city.

Besides its mature business ecosystem, Tel Aviv is also known to be one of the best cities for nightlife and international cuisine. The cultural heritage combined with its modern sensibilities makes it the ideal environment for Kadima Digital to connect with forward-thinking brands and business leaders. It is our pride and honor to call the world’s most innovative tech hub our home.