15 Feb How To Create a Killer Amazon Listing
Setting up a Killer Amazon Listing (plus What to do Organically afterward for Ultimate Optimization)
Amazon has over 300 million customers that browse, purchase, and review products every single day. These listings are by third-party sellers and sold alongside Amazon products. This vast virtual shop space offers individuals and businesses of different sizes the ability to reach out to millions of customers daily. Selling your product on Amazon is quick and easy when following the product listing steps.
There are three different Amazon plans to suit your brand and budget best. Create your product listing with the choice of two options. You can match an existing listing if your product identifies with someone already selling the same, or create a new listing for new products. Let’s take a closer look at the product listing guidelines and how you can optimize organically.
Amazon product listings consist of the following:
1. Product title
3. Product description
4. Product features and bullet points
5. Back-end keywords (hidden)
The product title is the first thing that shoppers see when browsing for products and an important deciding factor to take that first click.
Informative product titles help customers find your product when searching in the Amazon search box and improve sales. When creating a product title there are a few guidelines that Amazon has outlined to follow.
Product titles that do not follow Amazon’s requirements will not be searchable. That is why it is of utmost importance that your product title meets all the requirements.
How to Create Product Titles that Stand Out
Now that you know what the product title requirements are from Amazon, we share our tips to optimize that title and stand out.
How to Create Product Images that Convert
Your product images need to follow specific Amazon guidelines. Your store is a virtual one, your customer’s first interaction with your product will be through the product images. These images need to show off your product from every angle, feature, and perspective.
Infographics are a great way to visually incorporate all product information such as benefits, features, and installation processes into the right amount of bite-size information.
Most customers will not have the time or patience to read through your product description and features and will want to make a quick and easy purchase. Make your infographics stand out with custom made visual representations.
What are the Amazon requirements for Product Images?
How to Optimize your Product Images and Boost your Click-through rate
Your product description needs to be clear, relatable, and informative. Use examples in your description of the different product features and functionality. How can your product add value to your customer’s life? Your product description must include all features, uses, warranty, and instructions.
Product Description Guidelines and Optimisation:
Product features consist of five bullet points; these key product features showcase your product’s unique selling points and benefits. These key points help customers make that deciding factor that will choose your product over your competitors.
Bullet points should be short, concise, and easy to read. If your bullet points have too many characters your customers will have to click the “more” button to see them. Don’t overstuff with keywords as it will appear poorly written.
What are Back-end Keywords?
Amazon uses an A9 ranking algorithm by taking in your conversion and click-through rates. If your product generates sales and is frequently clicked your product will rise in their search results. Back-end keywords provide Amazon with descriptive information about your product listing.
Amazon’s A9 search engine indexes these keywords when added to your product listing dashboard where they are not visible to your customers. This information helps you rank higher organically in Amazon’s search results. You can choose two different types of back-end keywords; standard and platinum.
Standard keywords have a maximum amount of 50 characters. Platinum keywords will only be activated for indexing if you have the best-selling product and include 50 additional characters.
You have five fields to fill with a total of 250 bytes. Multiple keywords can be added and separated with spaces.
Tools for Optimization
There are many different keyword research and optimization tools available.
Helium 10 is a great tool to find keywords, phrases and write amazing product listings. This program allows reverse ASIN (Amazon Standard Identification Number) searches for optimal optimization. They also offer a free trial period.
Jungle Scout has lots of free tools including an Amazon product listing grader.
Selling your first product on Amazon can be an exciting and overwhelming time. These product guidelines and optimization tips will get you set and ready to launch.
We wish you the best of luck with your new product listing!
Look out for our series of blog posts where we share additional optimization tips and tools.