How Meme Marketing Works Miracles for Big Businesses

What It Memes: How Meme Marketing Works Miracles for Big Businesses 

“I feel in today’s time, you are truly successful if a meme is based on you”

– Sanya Malhotra

In an industry where the only guarantee is constant change, memes have become immortalized. 

It would be a hard task to picture the digital marketing universe meme-less.
They have come so far since their inception as humorous internet creations enjoyed by subsets in the murkier corners of the World Wide Web.

Creating Brand Awareness through Memes

Capturing cultural zeitgeist, meme marketing is a form of widespread, humorous content that spreads quickly and widely across social media platforms. 

Because of how relatable and shareable memes are, they act as powerful agents for spreading brand awareness quickly and cheaply. Standard ad campaigns aren’t enough for businesses looking to stay current and be seen on various platforms anymore – in a digital-first world, having a strong meme game can make all the difference. 

What were once ordinary campaigns can metamorph into viral sensations overnight!

The Psychology of Memes

The efficacy of meme marketing lies in its strong ties to human psychological processes. 

Because of their usage of satire, irony, and humor, memes resonate with audiences all over the world, tapping into universal feelings and social insights. Like a ubiquitous cultural shorthand, memes bridge the gap between us all and make us laugh at the commonalities of human life. All of this is in a compact, easily digestible format. 

This allows them to lasso online attention spans – even as they grow ever shorter – while creating a sense of community between audience members who share or interact with the meme.

Solid Examples of Successful Meme Marketing Campaigns

Humor, cultural trends, and social insights are the ingredients required for successful meme marketing that boosts brand visibility and engagement. 

Let’s take a look at 5 marvelous examples of meme mastery:

1. Google Maps

A popular autumnal trend, the pumpkin spice craze, was leveraged by Google’s campaign that saw them integrate it into their app interface in a comedic way during the fall. By connecting their brand with a seasonal cultural phenomenon, this approach made their brand feel trendy and relatable – this led to an increase in user engagement during the season.

Google Maps Meme Marketing

2. HubSpot

When confronted by comparisons to their competition, HubSpot cleverly used a meme to quell the confusion. They used humor to highlight their uniqueness in a meme, allowing themselves to stand out in a saturated (sometimes dull) market. This saw a spike in brand recall and made the brand voice easier to enjoy and share among its target audience.

HubSpot Meme Marketing

3. Spotify

Maestros of memes, Spotify wows its audiences with memes synched to match their day-to-day moods and culture-specific beats. Spotify is able to create a feeling of unity between them and their customers by providing such varied memes to a wide range of listeners. The added personalization and accuracy of their memes resonate as much with their audience as their music.

Spotify Meme Marketing

4. Netflix

Diving headfirst into meme culture with the intention of making a big splash, Netflix’s ingenious use of iconic scenes from their massive show collection speaks to views in a whole new language of awesome. Whether it’s a rib-splitter or a tearjerker of a moment, Netflix will turn it into meme magic, much to the delight of their legions of fans.

Netflix Meme Marketing

5. ContentBeta

Not just a one-trick pony, ContentBeta aren’t just legends of content creation; they’re heroes of the meme game. They’ve set the bar high for other brands looking to follow suit, coming up with one clever, witty digital marketing meme after the next. It’s a great way to gain insight into content strategies – scroll through their feed and laugh at their memes while you learn!

ContentBeta Meme Marketing

These campaigns show how memes influence consumer behavior, making them an invaluable asset for any marketer. They offer an easy, direct way to communicate the complex and help connect audience members to your brand.

Strategies for Social Media Marketing with Memes

A deep understanding of your target demographic and creativity on tap are the first requirements for a successful meme marketing campaign.

Here are some of the other best meme strategies to follow:

  1. Stay Trendy:

Ensure your memes are relevant by staying apprised of current trends and remember that a meme’s appeal fades fast.

  1. Know Your Audience:

Create your memes for the people they’re intended for. Understand your audience’s humor, interests, and cultural references.

  1. Balance Humor and Message:

A meme should always be personable first and promotional second; a good balance between subtly promotional and humorous should work.

  1. Engage and Encourage Sharing:

When you tap into relatable themes and start including calls to action in memes, you’re designing ones that are optimized for engagement and sharing.

Challenges and Considerations in Meme Marketing

There are plenty of advantages to meme marketing – we’re sure that’s clear from the above – but what of the challenges it presents?

  • Short lifespan: Memes become unfashionable quickly so marketers need to constantly be on top of trends lest they go out of style. 
  • Brand alignment: The memes you use must align with your brand’s image and message. Off-brand marketing usually confuses customers and weakens brand identity.
  • Cultural sensitivity: Many memes are culturally specific, and while this can be a great way to unite people, it can also lead to mishaps such as mistakenly offending consumers. Consider a meme’s broader impact to avoid alienating any of your audience members.

For the Leanest, Meanest Meme Marketing Team

While they have found their origins as new-age internet shenanigans and tom-foolery, memes have radically transformed and intercepted industry. 

Now seen as serious business engagement and marketing tools, they’re sought after for their unique ability to capture and create a brand voice. Businesses now effectively use memes to boost brand awareness, connect with new customers, and facilitate an increase in engagement.
If you or your business would like to benefit from the leading wizards in meme marketing magic, just ask us, at Kadima, to swish our digital wands.


Located in the heart of Johannesburg, our office sits in the affluent area of this metropolitan city. Sandton has been developed into one of the top financial districts in the country. All of the nation’s top investment banks and financial consultants have chosen Sandton as the head office. Some notable companies include Massmart and Nedbank. You can also find one of the biggest convention centres of the African continent in Sandton. The Sandton Convention Centre is a twelve storey building built to accommodate up to 10,000 people at any one time. Some of the most prolific annual events are held at this convention centre.

Johannesburg has now transitioned from being a gold mining city to becoming one of the most multicultural and vibrant cities in the continent. Home to one of the world’s largest urban forest and art gallery, this is a progressive city that Kadima Digital is proud to call one of our homes.


Located in southern Europe, a part of our team resides in Lisbon, the capital of PortugalLisbon boasts breathtaking scenery and a rich culture, and has become a hotspot for startups and other successful businesses. Companies such as Volkswagen, Tyson and Capgemini are examples of major international businesses established here. With Portugal being ranked 7th in the world for English proficiency, as well as being relatively cost-friendly, it’s no wonder so many entrepreneurs and CEOs are venturing towards its capital. Lisbon offers some of the most beautiful views in the world, and is a definite contender for the next big tech and business hub. With its world-class infrastructure, incredible culture, and high standard of living, there is no shortage of  experiences to be had.

Tel Aviv

Located in the heart of the middle east, our head office sits in Tel Aviv, Israel. This little country is home to more startups per capita and some very well known tech companies, including Payoneer, Walkme and Riskified. In the most recent years, the thriving tech scene has drawn many venture capitalists and startup founders to the city.

Besides its mature business ecosystem, Tel Aviv is also known to be one of the best cities for nightlife and international cuisine. The cultural heritage combined with its modern sensibilities makes it the ideal environment for Kadima Digital to connect with forward-thinking brands and business leaders. It is our pride and honor to call the world’s most innovative tech hub our home.