What is Quantum Marketing: Game Changer or Just Another Gimmick?

• Almost 2 billion people have downloaded ad blockers
• Google now processes over 3.5 billion searches per day
• 70%+ of people don’t search further after getting results; they just “buy it”
• 76% of people searching for something nearby visit a business within a day

As you soak in these stats, read these words spoken by Raja Rajamannar, CMO of MasterCard, Quantum marketing pundit, and globally recognized marketing and innovation thought leader:

“Nowadays, potential consumers check their phones an average of 80 times per day while on holiday. Some check their phones up to 300 times each day and spend approximately 6 hours on different devices, which induces consumers’ attention span significantly and makes it exceedingly difficult to reach the consumer to market your business.”

It’s undoubtedly becoming harder to obtain and maintain consumer attention, so our strategies and methods must evolve. If you’re a marketing professional, business owner, or simply curious about the future of marketing, then read on to discover more about one of the most effective but lesser-known marketing trends.

It’s known as Quantum Marketing, and we’ll be discussing its core principles, comparing it to traditional (planetary system) marketing, and evaluating its potential impact.

Whether you’re Stephen Hawking incarnate or a creative with your head in the clouds, we’ll make sure that by the end of this blog post, you’re equipped to form your own opinion: is Quantum Marketing a game-changer or just another gimmick?

Quantum Marketing: Read All About It

So, what is Quantum Marketing, and will you need to don a white lab coat to understand it?

Is it a revolutionary approach or just another dying marketing star whose light is still traveling toward misguided onlookers?

This contemporary field of marketing focuses on harnessing the fundamental theory in physics that describes the behavior of nature at a subatomic level—quantum mechanics.

This theory has paved the way for the development of marketing strategies that employ quantum physics principles to intricately understand and analyze customer behavior.

Feeling lost?

Quantum Marketing is essentially the art of reducing marketing and human behavior to math, which makes sense in an industry so reliant on accurate metrics. Whereas traditional marketing relies on error-prone, often biased techniques such as research, surveys, and focus groups, marketing of the quantum variety is far more precise.

With the help of quantum physics (best get studying), marketers can directly affect the buying decisions of individual consumers, influencing them to make purchases. This may strike fear into your heart—is this MKUltra reimagined en masse?

Well, some of the biggest corporations in the world are already reaping the rewards from Quantum Marketing, however, this still doesn’t affirm its lack of potential for harm. Let’s take a look at the science behind this sci-fi-sounding form of marketing and draw a conclusion for ourselves.

The Quantum Marketing Disruption: How It Works?

One of the more sophisticated marketing trends to emerge is quantum marketing. Quantum Marketing is the practice of applying concepts developed with quantum mechanics to marketing.

It is, quite literally, the study of the application of subatomic particles in marketing campaigns, allowing marketers to target numerous demographics with just one campaign.

Just-in-Case Study

Let us explain this big bang of marketing disruption at a less granular level.

Picture this: You’re assigned to market a novel product, with the primary goal of the campaign being to reach both women and men. You can then construct a single campaign with two unique groups—one for men and one for women—using quantum marketing.

When the campaign begins, it will automatically target the corresponding group, showing how this form of marketing has incredible potential to precisely target a desired audience.

Traditional Marketing vs. Quantum Marketing

To give you some respite from the scientific jargon and heady explanations, we’re treating you to some tabulated information next.

Here are the primary differences between Quantum and traditional marketing:

The Future of Marketing—Traditional or Quantum?

Believe it or not, we’ve officially entered the fifth paradigm owing to the marketing disruption caused by the integration of quantum mechanics.

What’s the fifth paradigm, you ask?

It refers to the new age of Quantum Experiential Marketing (QEM); a seamless, non-invasive way of connecting with consumers in an increasingly chaotic environment. When your industry becomes as mercurial as marketing has, embracing an unpredictable approach is sure to work best.

Quantum Game-Changing Potential

It would be obtuse to deny the potential that Quantum Marketing has for marketers and businesses in general, as it allows them to:

1. Reach a Wider Audience

Traditional approaches are less accurate and this can lead to customers being overlooked, whereas Quantum Marketing understands individual needs and connects with consumers precisely.

2. Personalized Experiences

Websites that dynamically adjust content and recommendations based on your real-time interests and behaviors—it’s the kind of personalization that even atheistic marketers have prayed for, greatly boosting engagement and conversion rates. 

3. Real-time Optimization

Using enormous data sets and AI to analyze campaign performance in real time ensures continuous, uninterrupted optimization. This makes the campaign more relevant and effective over a longer period of time.

Companies using Quantum Marketing could, for example, activate AI-powered on-site content personalization. The website would be able to examine the visitor’s browsing history and then tailor the content they’re shown in real time. This would be incredibly beneficial, showcasing products and services that align with their unique interests.

We must still recognize that Quantum Marketing is in its formative stages and that, while its potential is evident, limitations do exist. The technology only works for those who have access to advanced computing power and solid data infrastructure, which many businesses don’t possess.

Best practices (ethical usage) and set metrics for Quantum Marketing are still under development, too.

Hype or Reality: A Marketing Disruption Worth the Discussion

You’d be blinkered to summarily dismiss Quantum Marketing as a mere buzzword for there is already evidence of its use cases, proving it’s more than just hype in a pipe.

Empirical evidence is out there and here are just three case studies we felt were worth mentioning:

• Coca-Cola: Their Quantum Marketing campaign in Australia saw them increase their share in the Australian market by 0.75%. This was a result of targeting specific subatomic particles to manufacture a better drink.

• Nike: Using quantum to target athletes on the lookout for performance-improving shoes, the campaign that followed increased their sales by 0.95%.

• Ford: Using quantum strategies to target potential car buyers who were seeking fuel-efficient cars led to a sales increase of 0.85%.

While large-scale implementation with sophisticated quantum computers might still be somewhat futuristic, many companies have begun adopting elements of quantum mechanics in their marketing strategies.

Check out leading retailers who are using AI-powered recommendation engines with dynamic pricing strategies, and then tell us that quantum isn’t the future of marketing.

Quantum-plating the Next Steps

The future of marketing is inundated with innovation; the inexorable inception of new techniques and strategies requires those who work in the industry to remain constantly informed.

Quantum Marketing is making waves as one of the foremost emerging marketing trends as we enter the fifth paradigm. This fluid use of quantum mechanics to better understand consumer behavior and help businesses make sounder decisions has the potential to have a profound impact.

For now, it’s still in the early stages of development, but we implore agencies and businesses alike to watch this space; it may just be the future of marketing. And for those who really want to get out ahead, here’s a suggestion: why not pursue a tertiary education in AP physics?

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Written by Adam Eli Bernhardt