As a digital marketer or entrepreneur, you know how valuable email marketing is in today’s business world. But what’s the point of crafting the perfect email if nobody opens it? High email open rates are obviously crucial to the success of email campaigns.
If you’re looking to get more people to read the emails you send out, then you’re in the right place. As seasoned digital marketers, we’ve seen what works and what doesn’t. And we’d like to share a few tips and tricks that have worked for us over the years.
We’re pretty confident that these email marketing tips can help you to maximize your email open rates.
Tip: Master Google Ads in our simple guide
Why You Need Email Marketing
Email marketing is an essential part of any digital marketing strategy and for good reason. The average ROI for email marketing is between $36 and $42. for every $1 spent. That’s an impressive return on investment, and it’s one reason why it’s such a popular choice for businesses.
You’re able to directly target your audience, without relying on social media algorithms or Google’s search rankings. You control the content of your emails. Emails can also be an effective tool for building relationships, driving traffic to your site, and promoting what you offer (if people are opening them).
Factors That Affect Email Open Rates
So what makes someone open an email vs ignore it? A number of factors can affect your email open rates, such as:
- Subject Line: Your subject line is the first thing your subscribers will see when they receive your email. Make it count.
- Sender: How likely are you to open an email from a stranger or business you’ve never heard of? We thought so. The same goes for your subscribers. If they recognize you and trust your brand, they’re more likely to open your email.
- Content: The content of your email is just as important though because it can determine whether or not they open emails from you in the future. If it’s useful and relevant, they’re more likely to keep reading.
- Frequency: Sending too many emails can lead to email fatigue and lower open rates. On the other hand, sending too few emails can make your subscribers forget about you. It’s a fine line.
7 Powerful Email Marketing Tips to Improve Your Email Open Rates
When it comes to email marketing, we’ve tried it all. Here are a few things that work for us to help improve our email open rates (hopefully they can do the same for you):
1. Subject Lines Worth Seeing
Your subject line is the first thing your subscribers will see, so it’s crucial to make it count. A strong subject line should be attention-grabbing, concise, and relevant to your audience. It should also give your subscribers a reason to open your email and read more.
One effective approach is to use a question or a provocative statement in your subject line. This can pique your subscribers’ curiosity and make them want to learn more. You can also use personalization in your subject lines, such as including your subscriber’s name or referencing their past purchases or behavior.
2. Personalization Please
Personalization is key to building relationships with your subscribers and keeping them engaged with your content. By using data such as their name, location, or past purchases, you can tailor your emails to their interests and needs.
Personalization can go beyond just using your subscriber’s name in the email. You can also segment your email list based on their behavior, interests, or demographics, and send targeted emails to each group. For example, you could send a special offer to subscribers who have previously purchased a certain product, or send a newsletter that’s tailored to subscribers in a specific location.
3. Segmented Email Lists
Segmenting your email list is a powerful way to improve your email open rates and engagement. By dividing your subscribers into smaller groups based on their behavior or demographics, you can send targeted, relevant emails that are more likely to be opened and read.
There are many ways to segment your email list, including by location, age, past purchases, or engagement level. For example, you could send a special offer to subscribers who haven’t opened your emails in a while or send a newsletter that’s tailored to subscribers in a specific industry.
4. The Right Time
There isn’t necessarily a right time or a wrong time, but the timing of your emails can have an impact on your open rates. You want to send your emails when they’re most likely to be seen and read by your subscribers.
There’s no one-size-fits-all answer for this, as it can vary depending on your audience and industry. But, for the most part, sending emails on weekdays and during business hours tends to be more effective than sending them on weekends or late at night. You can also experiment with different times and track your open rates to see what works best.
5. Content That Delivers
The content of your emails is just as important as your subject line and timing. We draw on past experiences to inform future choices, right? So the same principle applies here. If your subscribers like the content you’re sending, they’ll keep coming back for more. Why wouldn’t they?
When creating your email content, focus on providing value to your subscribers. This could be in the form of educational content, special offers, or exclusive access to new products or services. Make sure your content is easy to read and visually appealing, and use a clear call to action to encourage action.
6. Always Make it Mobile-Friendly
This one’s a biggie. In fact, we consider it a non-negotiable. More and more people are checking their email on their phones, so your emails need to be optimized for mobile. The design should be responsive and adapt to different screen sizes. Don’t forget that the screens are smaller, make sure your email is quick and easy to read.
Test your emails on different devices and email clients to see what they look like across all platforms. You can also use a mobile-friendly email template or work with a designer to create a custom design that’s optimized for mobile.
7. Test and Measure
You need to test and measure your email campaigns if you want to improve your open rates and engagement. By tracking your metrics and playing around with strategies, you’ll start seeing what works and what doesn’t.
You should look at your open rates, click-through rates, and conversion rates. You can also use A/B testing to test different subject lines, content, and calls to action to see what resonates best with your subscribers.
Email marketing can be a powerful tool for building relationships with your audience and driving business results. By following these 7 email marketing tips, you can improve your email open rates and the overall success of your campaigns.
So start experimenting and refining your approach, and watch your email open rates soar!
Stay in the loop: Sign up for the Kadima Digital newsletter.