Why Regular SEO Audits Are Important

Why Regular SEO Audits Are Important

Search engine optimization (SEO) audits are crucial for any business that wants to be found online. Refers to the process of optimizing a website so that it ranks higher in search engine results pages (SERPs) when users search for keywords related to the business. When a website ranks higher in SERPs, it receives more traffic and, as a result, more leads and sales. However, SEO is not a one-time task. The algorithms used by search engines are constantly changing, and your competitors are also optimizing their websites. This means that even if you have optimized your website in the past, it may no longer be as effective as it once was. That’s why regular audits are essential.


Audits are used to assess your website’s current performance and identify any areas that need improvement. The audit will check for technical issues such as broken links, missing alt tags, and poor site structure. It will also look at the quality and relevance of your content, as well as your website’s overall user experience. Once the audit is complete, you’ll have a clear understanding of what needs to be done to improve your website’s SEO.


Regular search engine optimization and speed audits are essential for businesses because they ensure that your website stays up-to-date and effective. As mentioned earlier, search engine algorithms and user expectations are constantly changing, so it’s important to regularly assess your website to ensure that it’s meeting the current standards. Periodic audits will help you stay ahead of your competitors. By constantly improving your website’s search engine optimisation, you’ll be able to stay ahead of your competition in SERPs, which will lead to more traffic and ultimately more sales. An additional benefit of regular audits is that they help to catch small issues before they become bigger problems. By identifying and fixing issues early on, you’ll be able to save time and money in the long run.


Website speed is another important factor that can negatively affect your business if ignored. A slow website can lead to poor user experience, which can cause users to leave your website without engaging with your content or making a purchase. Additionally, website speed is a ranking factor in search engine algorithms, which means that a slow website may struggle to rank well in SERPs. Website speed can be affected by a variety of factors, including the size and number of images on the website, the use of heavy plugins and scripts, and poor hosting. An audit of your website’s speed will help identify any issues that are causing your website to load slowly so that you can take steps to address them.



The frequency of audits will depend on your business and website. However, it’s generally recommended to conduct a full SEO audit every 6-12 months, with smaller check-ins every few months in between. Website speed should be checked as needed, or at least every 6 months.


While it is possible to do an SEO and speed audit yourself, it’s often recommended to hire a professional. This is because search engine optimization audits can be complex, and a professional will have the knowledge and tools to conduct a thorough and accurate audit. Additionally, hiring a professional can save you time and ensure that the audit is done correctly. However, it’s also important to make sure the professional has knowledge and experience in the field.


In summary, regularly conducting search engine optimization and website speed audits is essential for any business that wants to be found online and provide a great user experience. By identifying issues and making improvements, businesses can stay ahead of their competition and ultimately drive more traffic and sales. It’s important to conduct full audits every 6-12 months and smaller check-ins in between, hiring a professional can be helpful but make sure they have knowledge and experience in the field. Next read: What Is PPC & How Does Paid Search Work? Need a professional to handle your SEO Audits? Contact Kadima Digital.search engine optimization


Located in the heart of Johannesburg, our office sits in the affluent area of this metropolitan city. Sandton has been developed into one of the top financial districts in the country. All of the nation’s top investment banks and financial consultants have chosen Sandton as the head office. Some notable companies include Massmart and Nedbank. You can also find one of the biggest convention centres of the African continent in Sandton. The Sandton Convention Centre is a twelve storey building built to accommodate up to 10,000 people at any one time. Some of the most prolific annual events are held at this convention centre.

Johannesburg has now transitioned from being a gold mining city to becoming one of the most multicultural and vibrant cities in the continent. Home to one of the world’s largest urban forest and art gallery, this is a progressive city that Kadima Digital is proud to call one of our homes.


Located in southern Europe, a part of our team resides in Lisbon, the capital of PortugalLisbon boasts breathtaking scenery and a rich culture, and has become a hotspot for startups and other successful businesses. Companies such as Volkswagen, Tyson and Capgemini are examples of major international businesses established here. With Portugal being ranked 7th in the world for English proficiency, as well as being relatively cost-friendly, it’s no wonder so many entrepreneurs and CEOs are venturing towards its capital. Lisbon offers some of the most beautiful views in the world, and is a definite contender for the next big tech and business hub. With its world-class infrastructure, incredible culture, and high standard of living, there is no shortage of  experiences to be had.

Tel Aviv

Located in the heart of the middle east, our head office sits in Tel Aviv, Israel. This little country is home to more startups per capita and some very well known tech companies, including Payoneer, Walkme and Riskified. In the most recent years, the thriving tech scene has drawn many venture capitalists and startup founders to the city.

Besides its mature business ecosystem, Tel Aviv is also known to be one of the best cities for nightlife and international cuisine. The cultural heritage combined with its modern sensibilities makes it the ideal environment for Kadima Digital to connect with forward-thinking brands and business leaders. It is our pride and honor to call the world’s most innovative tech hub our home.