From the Kadima blog

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Practical guides on SEO, AEO and paid search, written by the team that does the work.

BACKUP 5 Oct case study redesign: moving-company-local-seo-case-study (32783)

An established Pittsburgh moving company offering residential, long-distance, commercial, piano, specialty and labor-only moves wanted search to bring in more booked jobs.

The site ranked for the company’s own name, but not for the searches new customers actually type. In the first month we tracked, its average Google position was 13.6, which is page two.

The goal: more quote requests, more calls from Google Business Profile, and page-one rankings for the money keywords across Pittsburgh and its suburbs.

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