SEO And Social Media: The Symbiotic Relationship

SEO And Social Media: The Symbiotic Relationship

If you’ve ever been tasked with building a digital marketing strategy for your business, it’s fair to assume that your #1 goal (in shiny neon lights) was to improve your website’s SERP ranking and increase your social media following.  

Although social media marketing and search engine optimization (SEO) may not seem closely connected initially, these approaches provide practical ways to help potential customers discover your business, improve brand awareness, drive engagement, and ultimately boost sales. 

While there is no concrete correlation between SEO and social media marketing, they work collaboratively in various ways, and optimizing one would likely boost the results of the other. So, how can you make the most of the social media marketing/SEO relationship? 

Ok, so before we get into the nitty-gritty of what you can actively do to leverage the SEO and social media symbiotic relationship, let’s describe each approach and check out how one impacts the other.


If you don’t know what social media is, then welcome to 2022 from whatever rock you’ve been hiding under for the last 20 years or so. With over 3.96 billion users, social media is kinda big. 

Numerous social media platforms offer marketing opportunities for virtually any business (regardless of size, industry, or target audience), ranging from well-established, widely used platforms like Facebook, Twitter, and Instagram to those that appeal to more narrow demographic groups or niche interests, such as TikTok, Snapchat, and Pinterest.

So, what’s social media marketing? 

According to marketing guru Neil Patel, social media marketing is “the process of creating content tailored to the context of each social media platform to drive user engagement and sharing.” 

This may involve publishing videos, providing your latest blog or news about your business, advertising special deals, answering questions or replying to comments, offering compelling imagery, and engaging both present and future consumers. 

Regardless of your company’s exact goals, one of the keys to a successful social media marketing plan is to post content suited to your target audience and the platforms you use.


Search engines, particularly Google, provide one of the most direct routes for customers to discover their business. As a result, getting websites to rank better in search engine results is a top priority (and an ongoing fight) for businesses and marketers. 

The strategies employed to achieve this aim are referred to as search engine optimization (SEO), which Moz defines as the “practice of enhancing the amount and quality of visitors to your website through organic [rather than paid] search engine results.”

Google’s algorithm calculates over 200 factors when choosing the order in which to rank results for a user’s search query. While no one outside the Google company completely understands these criteria or how they function, SEO specialists have found some guidelines businesses may use to improve their search engine results. Google, for example, is known to place a high value on the following factors:

  • The quantity and quality of content on a website
  • The way people engage with a page, such as bounce rates, duration on a page, and other data
  • The knowledge of the site’s content creators
  • Whether the site’s credibility gives reliable, unbiased information on a subject.
  • The site’s level of authority in addressing inquiries from visitors

As businesses try to enhance their search engine rankings, one significant area of focus should be developing high-quality, keyword-rich content that answers the demands and problems of their target audiences. 

This is possible through both on-page and off-page SEO parameters. On-page criteria include mobile device responsiveness, page load speed, keywords used in blogs and other material, page titles and meta descriptions, and much more. 

Backlinks from high-quality sites, current company listings on directory sites, complete profiles on social media platforms, and Google Business Profile (formerly Google My Business) are examples of off-page considerations.


Social media can have an influence on your SEO levels in a variety of ways, including:


Users now have more alternatives on social media platforms than in the past. They’ve evolved into creative tools for creating content, videos, images, and so on, that can be shared everywhere. 

There’s no doubt that the more content about a business that exists online—and the better the quality of that content—the greater the influence on SEO. YouTube is an excellent example of a social media channel that can be utilized to create educational or promotional videos with the potential to rank organically in the SERPs.


Shares on social media are a smart strategy for boosting your brand’s visibility, but their reach is generally confined to the social network itself. However, it has now been shown that, while the shares themselves may have little impact, the links that might result from those shares have a genuine potential to influence the levels of SEO that a business obtains. 

Popular social media content interests’ viewers and can assist in establishing multiple links, which can later help to boost SEO performance. As a result, if you create or share high-quality information on social media that attracts the attention of other users, you are far more likely to garner links from several other websites.


Social media now offers a massive global audience for every enterprise imaginable. With over 500 new websites launched every minute, it’s getting increasingly difficult to be noticed online – but a solid social presence might help. 

Social media also helps raise brand recognition, which may significantly influence click-through rates, affecting search engine results. The more established, acknowledged, and trusted your brand grows among customers, especially through social media, the more likely they are to click on your content and ads.


A social presence can help generate searches that inform Google that a site should rank higher for particular popular keywords. For example, if a social media post prompts people to search for your brand name and the keyword phrase “yellow bikini” it can help you rank for similar terms.


Marketing and social media specialists should capitalize on and maintain the symbiotic link between social media and SEO. Since both social postings and search engine results are accessible to a large number of people, your organization’s search rank can increase with the correct strategies and content strategy.

Applying the following social media strategies with SEO in mind will indirectly increase the visibility of your business and attract more prospects to your website.


Improve your social presence by using consistent branding across all of your social media profiles. Use social media’s educational power by effectively conveying your brand voice with clear descriptions, consistent logos, and similar design elements. 

Doing this will take a significant step toward dominating social media. Remember, though; that the goal is to attract, educate, and convert followers, influencers, and like-minded business individuals, making them feel like they can relate to your business. 

Whether your audience is B2B or B2C, offering the essential ingredients to develop this connection is critical to persuading them to interact with your business on social media. 

Furthermore, consolidating your brand’s messaging demonstrates to social media users that your firm is authentic and reputable since it values its reputation across all social channels.


Once you’ve established your brand on social media, you’re ready to create content. When brainstorming content ideas, put yourself in the shoes of your target audience. Consider what kind of material they’d want to see and how your products or services may help them. 

Creating social media videos is a top-notch approach to attracting viewers. Because of how our brains work, viewers will remember your posts and ads more easily if they incorporate aesthetically attractive videos or images. In fact, according to a Brain Rules study, visual information is 65% more likely to be recalled than text-only ads.

Creating connection possibilities and providing compelling images are also excellent strategies. Your company should create social media postings that include links to your website, blog, landing pages, and other resources. 

Before scheduling posts, consider your target audience’s demographics and desired post length. This increases the chances of your viewers sharing your content and hitting your link.


Now that your social sites are up and running and your social postings are suited to your target demographic, it’s time to start building connections on social media. Building relationships on social media might take time. To begin with, you may like, share, and comment on related content. 

Examine the social media strategies of the people with whom you want to share your material. Then, examine what information they often interact with and share. Once you’ve established a professional connection, ask this social partner to share your stuff. 

For example, if you see that they tweet other companies’ shoutouts every Friday, write them a message on Tuesday asking if they wouldn’t mind giving a shout-out to your organization and providing a link relevant to their audience.


Optimizing your social media pages, crafting compelling social posts, and forming social media partnerships are just a few simple things you can do to facilitate social media users spreading your links across their social sites. The more content others share that connects back to your site; the more link clicks your business will obtain. 

While mentions don’t help SEO in and of themselves, link clicks from your social network interactions will. As a result, it is important to concentrate on providing attention-grabbing content that is relevant to readers. 

When search engine sites like Google and Bing notice that your site continues to receive a high volume of sessions and views, your organization’s search rank is more likely to climb that seemingly insurmountable SERPS mountain.

The interplay between social media and SEO has the potential to be exceptionally useful to any business wanting to expand its reach. If you’d like to learn more about how you can boost your business’s marketing efforts with these and other effective strategies, contact us today!


Located in the heart of Johannesburg, our office sits in the affluent area of this metropolitan city. Sandton has been developed into one of the top financial districts in the country. All of the nation’s top investment banks and financial consultants have chosen Sandton as the head office. Some notable companies include Massmart and Nedbank. You can also find one of the biggest convention centres of the African continent in Sandton. The Sandton Convention Centre is a twelve storey building built to accommodate up to 10,000 people at any one time. Some of the most prolific annual events are held at this convention centre.

Johannesburg has now transitioned from being a gold mining city to becoming one of the most multicultural and vibrant cities in the continent. Home to one of the world’s largest urban forest and art gallery, this is a progressive city that Kadima Digital is proud to call one of our homes.


Located in southern Europe, a part of our team resides in Lisbon, the capital of PortugalLisbon boasts breathtaking scenery and a rich culture, and has become a hotspot for startups and other successful businesses. Companies such as Volkswagen, Tyson and Capgemini are examples of major international businesses established here. With Portugal being ranked 7th in the world for English proficiency, as well as being relatively cost-friendly, it’s no wonder so many entrepreneurs and CEOs are venturing towards its capital. Lisbon offers some of the most beautiful views in the world, and is a definite contender for the next big tech and business hub. With its world-class infrastructure, incredible culture, and high standard of living, there is no shortage of  experiences to be had.

Tel Aviv

Located in the heart of the middle east, our head office sits in Tel Aviv, Israel. This little country is home to more startups per capita and some very well known tech companies, including Payoneer, Walkme and Riskified. In the most recent years, the thriving tech scene has drawn many venture capitalists and startup founders to the city.

Besides its mature business ecosystem, Tel Aviv is also known to be one of the best cities for nightlife and international cuisine. The cultural heritage combined with its modern sensibilities makes it the ideal environment for Kadima Digital to connect with forward-thinking brands and business leaders. It is our pride and honor to call the world’s most innovative tech hub our home.