Social Media Management
What is a good Social Media Strategy?
A social media marketing strategy is about presenting your brand/ service/ product to the people who you desire as customers. The idea is to be an authority on a subject, your subject!
This gives value to the community which you are (looking to be) a part of. You nourish, coax and entertain your ‘tribe’. Be the older sibling and guide them on their journey. Help where you can, and always always always try to fit in with relevance.
The content produced is carefully planned, scheduled for distribution, and monitored so that the maximum results can be achieved. Throughout your social profiles, you always include backlinks to your site or landing pages for targeted campaigns.
This signals firstly to Google the brand’s footprint and also helps your customers find their way to your website.
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Social Media Packages
Starter
From
- Managed Campaign
- Strategic Calendar
- 16 posts x 3 Channels (Facebook, Instagram, Twitter)
- Copy-writing
- Image Sourcing
- Post Design Scheduled
- 2x Articles/ Blog Posts (1000 words each). Researched, Native English Speaker, SEO Optimized
- Community Management
- Daily Monitoring
- Online Reputation Management
- Reports
Proffesional
From
- Managed Campaign
- Strategic Calendar
- 20 posts x 3 Channels (Facebook, Instagram, Twitter)
- Copy-writing
- Image Sourcing
- Post Design Scheduled
- 2x Articles/ Blog Posts (1000 words each). Researched, Native English Speaker, SEO Optimized
- Community Management
- Daily Monitoring
- Online Reputation Management
- Reports
What are the key
Social Media methods?
Organic social media campaigns focus on content. It’s the marathon and not the sprint. Our team has developed a method over the years of gaining trust, be overly knowledgeable, and extremely helpful to each brand’s (future) customers.
We understand the value this industry has on content and know that if you ‘play with fire, you will get burnt’.
Any digital marketing agency you work with will help you navigate through this process. There is a reason why people love hanging out on social media platforms. It’s instant, creative, community building, and most of all an escape from the physical world.
Have fun with it! Create a series of topical content, using multiple ways (video, audio, images, text, polls) while always maintaining a focus on informing, entertaining, enlightening, or teaching your audience.
Why do I need an agency for my Social Media Marketing?
Hiring an agency like ours, only adds weight to your marketing team. You get a group of professionals working on your strategy, each focusing on a refined task. Our years of experience and testing give us a unique approach when creating content and campaigns. This has also proved us well in our clients and track record.
No industry is too big or too small to create content for. We love the challenge of the most niche verticals, and sometimes that’s where the better content comes from. Our approach is ‘out the box’ thinking, with a heavy focus on value.
As is our way, we don’t create contracts to lock you in. There is an initial 6-month commitment so we can develop your tone, look and feel, content and approach correctly. Thereafter it’s a month-to-month arrangement.
Local SEO looks to social media signals as a way to evaluate your brand’s online presence.
Mixed in with reviews, social signals, and much more, your brand activity casts a web over the internet showing relevance.
Our Social Media Management process
We offer 3 packages which we found to be most popular with our clients needs. This content creation coverage gives you a strong presence in the most used social media platforms. Each comes with its list of package items. After choosing one, we will sign a working agreement for the initial commitment of 6 months and begin work. We can always give you some boosts with PPC ads, but these can be discussed after you’re happy with the roll-out of good quality content
The process is as follows:
- Confirm which package you’d like
- Sign agreement
- Give detailed brief to our team, outlining objectives, goals & industry perspectives
- We present high level strategy, approach & tone
- Once agreed, we develop content
- Once confirmed, we schedule content If management of accounts is chosen, we monitor & maintain throughout the month
- Once month ends, we provide reporting
"Did you know that 96 percent of social media users that talk about a brand online, don’t even follow the brand’s profile".
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But wait,
that's not all
When working with clients, our main goal is for your business to succeed. Our combined years of experience in digital marketing gives us a wealth of tried and tested results. Our team is completely ready to help you strategize with any of our services you choose. We have the ability to direct all your campaigns towards the objectives set, and most of the time, exceed expectations.