We Built an Email Revenue Engine in 120 Days: 12% → 55% Attribution for a Beauty Brand
November 19, 2025
A health and beauty brand approached Kadima to revitalize its underutilized email marketing channel.
Although the company had a Mailchimp account, they had never sent structured campaigns or implemented automation. Their goal was to establish a strong foundation for email marketing — one capable of generating consistent, measurable revenue.
Kadima’s objective was to transform a dormant channel into a profitable revenue stream by optimizing list growth, segmentation, automation, and campaign execution.
