SaaS Company Generated 61 Leads in 3 Months While CPA Dropped 95%
November 18, 2025
A B2B Software as a Service (SaaS) company approached Kadima after facing major inefficiencies in its Google Ads performance. Despite consistent ad spend, their campaigns were failing to convert traffic into leads.
During February and March, the brand received 274 clicks but only one lead, resulting in a Cost Per Acquisition (CPA) of $317. The client’s challenge was to improve lead quality, reduce CPA, and build a scalable paid acquisition system for future growth.