Google Ads that bring in leads, not just clicks
A Google Ads agency plans, builds and runs your campaigns across Search, Performance Max, Shopping and YouTube. Keywords, bids, budgets and tracking, with every campaign judged on cost per lead.
Most Google Ads accounts waste money in the same places. Broad match keywords with no negatives. Conversion tracking that counts page views as leads. Performance Max spending on people who were already searching for your brand. We fix tracking first, then work through your search terms every week and move budget to the campaigns that bring in customers.
Your Google Ads account stays in your name. Our team works in it with full access, and every change shows in the change history.
Six times the conversions without spending a dollar more
More conversions
Cost per acquisition
Extra ad spend needed
Every Google campaign type, run by one team
Search catches buyers who are ready. Performance Max and YouTube reach the ones who are close. We run them together so they never compete for the same click.
Search campaigns
Tight ad groups built around buyer intent, with new negative keywords every week so you stop paying for the wrong searches.
Performance Max
Asset groups, audience signals and brand exclusions set properly, so automation finds new buyers instead of your existing ones.
Shopping and YouTube
Merchant Center feeds tuned for Shopping ads, plus YouTube video when buyers need to see the product before they search.
Conversion tracking
Google tag, GA4 and enhanced conversions set up before launch, so Smart Bidding learns from real leads and sales.
Where Google Ads budgets usually leak
These are the eight problems we look for first. Each one pushes up your cost per lead, and each one is fixed during the first month.
- Conversion tracking counting the wrong actions
- Broad match keywords with no negatives
- Performance Max spending on your own brand
- Search terms that never convert
- Smart Bidding learning from bad data
- Ad groups stuffed with unrelated keywords
- Ads that do not match the landing page
- Budgets capped on the best campaigns
Your first 90 days with Kadima
A fixed rhythm, so you always know what the team is working on and why cost per lead is moving.
Audit and track
We audit the account, fix conversion tracking and agree a target cost per lead or return on ad spend before any budget moves.
Restructure
Campaigns split by intent, negative keyword lists built, ads rewritten to match what people search, and Performance Max cleaned up.
Optimize every week
Search term reviews, bid and budget changes and ad tests every week. You get a full report every month.
Set up in month 1
- Google Ads account audit
- Conversion tracking with GA4
- Keyword and competitor research
- Search and Performance Max rebuilt
- Ad copy rewritten for intent
Every week after that
- Search term review
- Negative keywords and bid changes
- Ad A/B tests
- Landing page feedback
- Monthly leads, CPA and ROAS report
Plans start at $1,450 a month. Every plan, side by side, is on the PPC page.
Compare PPC plansPPC Case Studies
Real results from Kadima PPC campaigns
Amazon Seller Grew Revenue 86% and Net Profit 310.7% in 3 Months With PPC
An Amazon seller grew revenue 86% and net profit 310.7% in 3 months while cutting TACOS 6.9 points.
Flower Shop Turned $2K of Meta Ad Spend Into 11.43 ROAS in 40 Days
A well-established brick-and-mortar flower shop launched an online store to expand its reach and capitalize on growing e-commerce
E-commerce Brand Got 6x Conversions and 84% Lower CPA Without Raising Spend
A fast-growing e-commerce business approached Kadima to improve its underperforming Google Ads campaign. Despite steady ad spend, the
Google Ads FAQs
Straight answers on Google Ads management, costs and how the Kadima team works in your account.
What does a Google Ads agency do?
It plans, builds and manages your campaigns on Google Search, Performance Max, Shopping and YouTube: conversion tracking, keywords, ad copy, bids, budgets and a weekly search term review. Kadima judges every campaign on leads, cost per lead and return on ad spend.
How much does Google Ads management cost?
Google Ads runs on the Kadima PPC plans: $1,450 a month plus a $250 setup fee for ad spend between $2,500 and $10,000, or 15% of ad spend with a $1,500 minimum above $10,000. Ad spend is paid by you directly to Google.
Do you manage Performance Max campaigns?
Yes. We set up asset groups, audience signals and brand exclusions, and check the search terms and placements Performance Max reports, so automation spends on new buyers instead of people already searching for your brand.
How long before Google Ads brings in leads?
Ads can bring in clicks the day they go live. The first 2 to 4 weeks are mostly about collecting conversion data. Cost per lead usually comes down once bidding has enough conversions to learn from.
What our clients say
Ready for cheaper leads from Google?
Send us your account details and the team will tell you what we would fix first.
Paid and organic results share the same page
The search terms that convert in Google Ads tell us which pages to build for SEO, and AEO gets you named in AI Overviews for the same questions. Running both means you show up twice.
