From the Kadima blog

SEO

Practical guides on SEO, AEO and paid search, written by the team that does the work.

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How to Refresh Old Blog Posts Without Creating SEO Cannibalization

Refreshing old blog posts without creating SEO cannibalization starts with a content audit: identify keyword overlap, confirm the search intent each page should own, merge or consolidate competing posts where needed, keep headings and metadata distinct, strengthen internal links toward the primary authority page, and use 301 redirects carefully if a URL changes. 

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