From the Kadima blog
Practical guides on SEO, AEO and paid search, written by the team that does the work.
We’ve all been there. You launch a shiny new campaign, watch the impressions roll in, and feel that initial surge of optimism. This is it, you think. This is the one that scales.
There is a specific, sinking feeling that every digital marketer and business owner knows all too well. You spend days building a new Google Ads campaign, meticulously obsessing over keyword research and refining audience targets until everything looks perfect.
Industry: E-commerce / Consumer Goods Service: Amazon PPC Optimisation & Listing Support Region: United States Engagement Duration: October 1, 2025
The premium hair extensions client is a beauty and education brand specializing in premium hair extension products and professional stylist training programs. Known for its innovative techniques and certification courses, they have built a trusted reputation among beauty professionals globally.
Online visibility, influencer trends, and strong brand authority drive the beauty and hair extension industry. Success relies heavily on search discoverability for both training programs and retail products. Despite its strong brand equity, the client experienced digital stagnation. Traffic plateaued, conversions slowed, and technical inefficiencies across the website were hindering search visibility.
A well-established brick-and-mortar flower shop in North Holland launched an online store to expand its reach and capitalize on growing e-commerce demand.
To achieve their goal of increasing website sales by 10% by the end of Q1, the client partnered with Kadima to develop a data-driven Facebook Ads strategy aimed at driving traffic and converting that traffic into sales.
An international beauty pageant launched in June 2022, with a mission to establish a strong brand presence online and attract participants through social media visibility.
The organization identified Instagram as its primary marketing platform, supported by Facebook and traditional media (radio, PR, and magazines) that were repurposed for digital sharing.
A fast-growing e-commerce business approached Kadima to improve its underperforming Google Ads campaign. Despite steady ad spend, the campaign was generating minimal conversions and a high Cost Per Acquisition (CPA).
In January 2023, the brand recorded 453 clicks, 3 purchases, and a total spend of $1,120, resulting in a CPA of $374, far above industry benchmarks. The client’s goal was to improve cost efficiency, increase conversions, and enhance ROI from paid media channels.
A B2B Software as a Service (SaaS) company approached Kadima after facing major inefficiencies in its Google Ads performance. Despite consistent ad spend, their campaigns were failing to convert traffic into leads.
During February and March 2025, the brand received 274 clicks but only one lead, resulting in a Cost Per Acquisition (CPA) of $317. The client’s challenge was to improve lead quality, reduce CPA, and build a scalable paid acquisition system for future growth.
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