From the Kadima blog

SEO

Practical guides on SEO, AEO and paid search, written by the team that does the work.

How Canonical + Crawl Cleanup Drove $599.56K Organic Revenue in 6M

Crawl and Canonical Cleanup Drove $599.56K in Organic Revenue in 6 Months

A technology-focused e-commerce retailer managing more than 71,000 URLs aimed to improve crawl efficiency, indexation, and organic visibility.

Over time, the site’s structure had become overly complex, with excessive category nesting, duplicate content across sections, and inefficient crawl paths preventing Google from effectively reaching and ranking key pages.

The objective was to simplify site architecture, correct canonical issues, and align the content strategy with keyword intent to drive scalable, measurable growth.

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Dental E-commerce Brand Grew Organic Revenue 18.8% After a Full SEO Recovery

Dental E-commerce Brand Grew Organic Revenue 18.8% After a Full SEO Recovery

In the dental wellness market, trust and visibility are tightly connected. Customers look for credible, science-backed products that enhance comfort and confidence, and organic search visibility often defines that first moment of trust.

At the start of the engagement, this European e-commerce brand had built strong customer loyalty but faced declining organic visibility. Traffic had slowed, and keyword coverage was inconsistent. Then, a single technical misconfiguration removed the entire site from Google’s index, eliminating its organic presence overnight.

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Reading about AI search? See where you stand.

The free AI Citation Check asks ChatGPT, Perplexity, Gemini and Google AI Overviews who they recommend in your category. About 30 seconds.Run the free checkSee the $495 AEO audit