SEO

A technology-focused e-commerce retailer managing more than 71,000 URLs aimed to improve crawl efficiency, indexation, and organic visibility.

Over time, the site’s structure had become overly complex, with excessive category nesting, duplicate content across sections, and inefficient crawl paths preventing Google from effectively reaching and ranking key pages.

The objective was to simplify site architecture, correct canonical issues, and align the content strategy with keyword intent to drive scalable, measurable growth.

In the dental wellness market, trust and visibility are tightly connected. Customers look for credible, science-backed products that enhance comfort and confidence, and organic search visibility often defines that first moment of trust.

By early 2025, this European e-commerce brand had built strong customer loyalty but faced declining organic visibility. Traffic had slowed, and keyword coverage was inconsistent. Then, a single technical misconfiguration removed the entire site from Google’s index, eliminating its organic presence overnight.

A leading online video redaction and content creation platform partnered with Kadima to enhance organic visibility, boost qualified traffic, and improve conversions.

The company operated in a competitive SaaS niche where discoverability, authority, and conversion optimization are essential for sustainable growth

leading provider of high-quality paint and plaster products approached Kadima with a clear objective: to increase website traffic, improve technical performance, and strengthen search visibility.

The company’s website had solid content and a growing product base, but was limited by technical inefficiencies and suboptimal keyword targeting