Voice Search is Here Are You Ready

Voice Search is Here: Are You Ready?

Have you ever caught yourself conversing with your phone or smart speaker as if it were a human being? If so – don’t worry. You’re not alone in this phenomenon. Voice search is revolutionizing our technological interactions and has quickly gained popularity among users worldwide. In this article, we’ll take a deep dive into the captivating universe of voice search – understanding its functionality and appreciating why it is essential for us all to fully adopt this remarkable technology. So, let us embark on this exciting journey, exploring voice search together!

What Exactly is Voice Search?

Imagine having an obedient digital assistant at your beck and call, waiting eagerly to assist you as soon as you utter a vocal command. Well, that is precisely what voice search offers. It provides users with the ability to interact with their devices effortlessly through spoken instructions, enabling them to execute various tasks without relying on their hands.

For instance, imagine being able to ask your smartphone for the current weather by simply saying, “Hey, what’s the weather like today?” or commanding your smart speaker to play your favorite playlist and instantly being enveloped in the melodies that bring you joy. It is as though you have a personal genie encapsulated within your devices – always ready and willing to assist you in any way possible. 

The Rise of Voice Search

Are you curious as to why voice search has become so ubiquitous? Well, it may appear sudden, but its rise has been a gradual evolution. The popularity of voice search can be attributed to several factors. 

Firstly: Significant advancements in technology have led to remarkably accurate voice recognition software utilizing powerful machine learning algorithms. Consequently, devices can now understand spoken commands with precision, regardless of different accents or speaking styles. 

Secondly: Voice search proves itself as an expedient alternative compared to typing. We speak at an average speed of about 150 words per minute. Most individuals can only type approximately 40 words per minute using a keyboard or touchscreen device. This makes it abundantly clear that voicing our requests trumps typing when efficiency is taken into account. 

Thirdly: Voice search has been seamlessly integrated into our everyday lives. With the increasing popularity of smart speakers and voice-activated assistants, such as Siri, Alexa, and Google Assistant, we have become accustomed to utilizing voice commands.

How Does Voice Search Work?

Let us delve into the inner workings. When you utter a voice command, your device captures your speech and converts it into a digital format using speech recognition technology. This recorded voice is then transmitted to influential servers in the cloud, where it undergoes natural language processing (NLP)

During the NLP stage, the system employs its remarkable abilities to comprehend the context, intent, and meaning behind your command. It dissects your words, identifies crucial keywords, and matches them with extensive databases to retrieve the most pertinent information. Finally, the processed data is sent back to your device, where – presto! – your digital assistant vocalizes the answer or executes the requested action. 

What Can You Do with Voice Search?

Let us assure you that the possibilities are virtually limitless. Voice search can aid you in numerous aspects of life – from practical tasks to enjoyable pursuits; there is no limit. If you need to set a reminder for an important meeting, simply ask! Curious about Reykjavik’s status as Iceland’s capital city? Your loyal virtual assistant will provide all the necessary information.

Craving a quick recipe for delectable chocolate chip cookies? Your trusty voice-activated companion is prepared to assist you in every way possible. 

Additionally, you can effortlessly control various smart, home devices like thermostats, lights, and locks with just a few spoken words. It’s akin to living in a science-fiction film—miraculously convenient! 

The Impact on Search Engine Optimization (SEO)

The Impact on Search Engine Optimization (SEO)

Now, perhaps you are contemplating how this revolutionizes our approach to information retrieval on the internet via search engines. Rest assured that it indeed has a profound impact on search engine optimization (SEO)

You see, when we engage in voice searches, our queries are oftentimes phrased differently compared to when we type them out. Instead of inputting “best Italian restaurants in New York City” into a search engine, we may instead ask, “What are the top Italian restaurants near me?” This shift in query structure necessitates businesses and content creators to adapt their SEO strategies accordingly to effectively target voice searches. 

To join the voice search trend and take advantage of its benefits, one must optimize their websites and content to cater to the questions people ask their virtual assistants. If you’re wondering how you can get started, here are a few tips:

1. Featured snippet optimization: Featured snippets are brief answers displayed at the top of search engine result pages, often read aloud by virtual assistants. They aim to provide direct and clear answers to common questions related to your business or industry. 

   2. Conversational keyword focus: Voice searches are more conversational. So, target long-tail keywords that reflect how people speak. Use natural language and consider the questions users may ask. 

3. Mobile optimization priority: Voice searches are frequently done using mobile devices, so ensure your website is mobile-friendly. Optimize its speed, responsiveness, and usability for a seamless voice search experience. 

4. Local SEO leverage: Voice searches often have a location element if you have a local business. Optimize your website for local SEO. Ensure accurate and up-to-date business listings and incorporate relevant location-based keywords in your content. 

The Future of Voice Search

As technology advances, voice search will continue to grow in importance in our daily lives. We can anticipate improvements in natural language processing, accuracy, and expanded functionalities. Imagine a world where you can have meaningful conversations with your digital assistant—it understands your emotions and provides personalized recommendations based on your preferences—like having a trusted friend who knows you inside out. 

Are You Ready? 

Voice search is not just a passing trend; it’s transforming how we interact with technology by making our lives easier and providing instant information at our fingertips—or rather, vocal cords! So, why not embrace this incredible technology? 

Embark on a journey to harness the capabilities of voice search, refine your online visibility, embrace the art of active dialogue, foster curiosity through thought-provoking inquiries, engage with others authentically, and make sure your unique perspective is expressed. As we advance toward the future, nurturing effective communication is paramount.


Located in the heart of Johannesburg, our office sits in the affluent area of this metropolitan city. Sandton has been developed into one of the top financial districts in the country. All of the nation’s top investment banks and financial consultants have chosen Sandton as the head office. Some notable companies include Massmart and Nedbank. You can also find one of the biggest convention centres of the African continent in Sandton. The Sandton Convention Centre is a twelve storey building built to accommodate up to 10,000 people at any one time. Some of the most prolific annual events are held at this convention centre.

Johannesburg has now transitioned from being a gold mining city to becoming one of the most multicultural and vibrant cities in the continent. Home to one of the world’s largest urban forest and art gallery, this is a progressive city that Kadima Digital is proud to call one of our homes.


Located in southern Europe, a part of our team resides in Lisbon, the capital of PortugalLisbon boasts breathtaking scenery and a rich culture, and has become a hotspot for startups and other successful businesses. Companies such as Volkswagen, Tyson and Capgemini are examples of major international businesses established here. With Portugal being ranked 7th in the world for English proficiency, as well as being relatively cost-friendly, it’s no wonder so many entrepreneurs and CEOs are venturing towards its capital. Lisbon offers some of the most beautiful views in the world, and is a definite contender for the next big tech and business hub. With its world-class infrastructure, incredible culture, and high standard of living, there is no shortage of  experiences to be had.

Tel Aviv

Located in the heart of the middle east, our head office sits in Tel Aviv, Israel. This little country is home to more startups per capita and some very well known tech companies, including Payoneer, Walkme and Riskified. In the most recent years, the thriving tech scene has drawn many venture capitalists and startup founders to the city.

Besides its mature business ecosystem, Tel Aviv is also known to be one of the best cities for nightlife and international cuisine. The cultural heritage combined with its modern sensibilities makes it the ideal environment for Kadima Digital to connect with forward-thinking brands and business leaders. It is our pride and honor to call the world’s most innovative tech hub our home.