The Role of Ad Extensions in High-Intent PPC Advertising

The Role of Ad Extensions in High-Intent PPC Advertising

Today, we will delve deep into a potent technique that can propel your PPC campaigns to new heights of success: ad extensions. They can increase engagement and capture customers. Grab a cup of coffee and let’s unravel the remarkable role of ad extensions in high-intent pay-per-click (PPC) advertising

What Are Ad Extensions? 

Imagine having an ice cream sundae but with the option of adding tantalizing toppings like whipped cream, chocolate sauce, and sprinkles; ad extensions work similarly for your PPC ads. They are extra pieces of relevant information or interactive elements that accompany your main ad, making it more enticing and valuable for potential customers. 

Site Link Extensions: Opening Doors to Deeper Engagement

Do you offer a diverse range of products or services? Sitelink extensions allow users to pick their desired destination. If you seek deeper connections beyond surface-level engagement, sitelink extensions serve as your secret weapon!

Call Extensions: The Direct Line to Success

Call Extensions

Sometimes, all it takes is a phone call to seal the deal. Make it easy to connect with your business with call extensions. Customers with strong intent often prefer speaking with a real person before making a purchase or inquiry. By providing them with direct access to your business through call extensions not only are you instilling trust, but you’re also enhancing credibility and increasing conversion rates. 

Location Extensions: Guiding Customers to Your Doorstep

If you have a physical store or office location, extensions act as friendly signposts, guiding customers straight to your doorstep. By simply clicking once, users can easily access a map and receive step-by-step directions to your establishment. This extension is especially valuable for businesses with a local presence. This is because it assists potential customers in finding you effortlessly and increases foot traffic. 

Callout Extensions: Highlighting Your Unique Value Proposition

In a vast ocean of advertisements, it’s challenging to make yours stand out. However, callout extensions are your secret weapon! These snippets highlight your business’s unique features. 

Whether it’s highlighting free Shipping, 24/7 customer support, or promoting a price match guarantee, callout extensions make your advertisement irresistible by capturing attention and increasing engagement. 

Review Extensions: Building Trust through Social Proof

Review Extentions

We all recognize the importance of reviews in today’s digital landscape and review extensions allow you to display positive feedback, ratings, or awards. Social proof builds trust with potential customers and encourages them to choose your business. Remember, even a single glowing review can make a significant impact!

Structured Snippet Extensions: Presenting Information Quickly

Sometimes people need that extra push to make a decision. 

Structured snippet extensions are designed to provide a swift overview of specific aspects of your products or services, such as categories, brands, or features. Presenting information quickly helps customers make better decisions. 

Price Extensions: Showcasing Competitive Pricing

When it comes to making purchase decisions, pricing plays an essential role. You can show specific products and their prices with price extensions. This feature enables users to compare offerings directly within the advertisement, providing a clear understanding of your competitive pricing and enticing them to click through to your website

Powerful Tools in Your Hands

These powerful tools hold the key to capturing your audience’s attention, driving engagement, and ultimately boosting conversions. Ad extensions, such as site links and call extensions, review snippets, and pricing displays can greatly help your business stand out in the competitive digital landscape. 

It is important to choose the most relevant ad extensions that align with your campaign goals in order to experience their magic. Therefore, we encourage you to try these creative tools and monitor their impact on your strategy. Ad extensions will support you throughout your journey to PPC success. 

Don’t miss out on the opportunity to supercharge your digital marketing game! Join Kadima and let our expert team guide you through the journey to PPC success. 
Sign up for our newsletter today and unlock the full potential of ad extensions for your campaigns!


Located in the heart of Johannesburg, our office sits in the affluent area of this metropolitan city. Sandton has been developed into one of the top financial districts in the country. All of the nation’s top investment banks and financial consultants have chosen Sandton as the head office. Some notable companies include Massmart and Nedbank. You can also find one of the biggest convention centres of the African continent in Sandton. The Sandton Convention Centre is a twelve storey building built to accommodate up to 10,000 people at any one time. Some of the most prolific annual events are held at this convention centre.

Johannesburg has now transitioned from being a gold mining city to becoming one of the most multicultural and vibrant cities in the continent. Home to one of the world’s largest urban forest and art gallery, this is a progressive city that Kadima Digital is proud to call one of our homes.


Located in southern Europe, a part of our team resides in Lisbon, the capital of PortugalLisbon boasts breathtaking scenery and a rich culture, and has become a hotspot for startups and other successful businesses. Companies such as Volkswagen, Tyson and Capgemini are examples of major international businesses established here. With Portugal being ranked 7th in the world for English proficiency, as well as being relatively cost-friendly, it’s no wonder so many entrepreneurs and CEOs are venturing towards its capital. Lisbon offers some of the most beautiful views in the world, and is a definite contender for the next big tech and business hub. With its world-class infrastructure, incredible culture, and high standard of living, there is no shortage of  experiences to be had.

Tel Aviv

Located in the heart of the middle east, our head office sits in Tel Aviv, Israel. This little country is home to more startups per capita and some very well known tech companies, including Payoneer, Walkme and Riskified. In the most recent years, the thriving tech scene has drawn many venture capitalists and startup founders to the city.

Besides its mature business ecosystem, Tel Aviv is also known to be one of the best cities for nightlife and international cuisine. The cultural heritage combined with its modern sensibilities makes it the ideal environment for Kadima Digital to connect with forward-thinking brands and business leaders. It is our pride and honor to call the world’s most innovative tech hub our home.