The Secret to Creating Lookalike Audiences

The Secret to Creating Lookalike Audiences That Convert

Want to boost your pay-per-click (PPC) game and skyrocket those conversion rates? Look no further. We’ve got the secret sauce for you: lookalike audiences!

Lookalike audiences are like magic wands in the world of PPC advertising. They allow you to tap into the power of similarity and target people who are just like your existing customers. By doing so, you can spread your brand’s wings, reach more of your ideal audience, and watch those conversions soar!

We’re going to unravel the mysteries behind creating a lookalike audience. Let’s dive in and make some marketing magic happen!

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Who Comprises This Lookalike Audience?

All right, first things first: let’s understand who these lookalike audiences are. Picture having a bunch of customers who absolutely love what you offer. Lookalike audiences can be thought of as their mirror images—individuals who have similar traits, interests, and actions.

It’s like finding your brand’s long-lost twin!

How Does a Strategic Audience Work?

How Does a Strategic Audience Work?

You might be curious, asking, “How does this magic actually work?”

Let us explain it to you:

Social media platforms such as Facebook, Instagram, and Google Ads have various tools at their disposal. They analyze the data of your existing customers, look for patterns, and identify common traits. 

They then work their algorithmic magic and present you with a new audience of potential customers who match those patterns. It’s like putting your customer data into a cloning machine (in a completely ethical way, of course)!

How to Create a Similar Audience

Ready to get your magical marketing wand out? Let’s create your lookalike audience step-by-step:

  • Source Audience Selection: The key to a successful lookalike audience lies in your source audience. You can use your existing customer data, focus on specific demographics, or target people who have engaged with your brand.
  • Lookalike Audience Percentage: This is where the art of balancing comes into play. You need to choose the correct percentage for your lookalike audience. Higher percentages mean closer similarity, but it might limit your reach. Lower percentages widen the net, but the similarity might be slightly diluted.
  • Targeting Options: The magic doesn’t stop with lookalikes! You can further refine your audience with location, interests, behaviors, and demographics. It’s like adding a cherry on top of an already delicious cake!

Tips to Refine Your Lookalike Audience

Creating a lookalike audience is only the beginning. To maximize its potential, here are some extra tricks up our sleeve:

  • Data Enrichment and Audience Expansion: Don’t be afraid to mix things up! Incorporate third-party data to enrich your audience and expand your reach while still maintaining those core characteristics.
  • Testing and Optimization: Magic is all about continuous improvement! Keep testing, monitoring, and refining your lookalike audiences to see what works best and what doesn’t. Be patient, and the results will come!

Best Practices for Success

Best Practices for Success

As we wrap up our mystical journey into the world of lookalike audiences, here are some best practices to remember:

  • Refine Your Source Audience: Keep your source audience up-to-date and relevant. The better the source, the more accurate the lookalike!
  • Optimize Ad Creative and Messaging: Make sure your ads and messaging align with the preferences of your newfound lookalike audience. Speak their language, and they’ll be under your marketing spell in no time!

The Secret Has Been Revealed

And there you have it!

The secret to creating lookalike audiences that convert lies in harnessing the power of similarity. By targeting people who are just like your existing customers, you’ll extend your brand’s reach, increase conversions, and watch your ROI climb to the stars! 

So go ahead and embrace the magic of lookalike audiences, allowing your advertising dreams to come true! If you have any questions or need further guidance, don’t hesitate to ask. Together, we’ll conjure marketing wonders that leave your competition scratching their heads in amazement!


Located in the heart of Johannesburg, our office sits in the affluent area of this metropolitan city. Sandton has been developed into one of the top financial districts in the country. All of the nation’s top investment banks and financial consultants have chosen Sandton as the head office. Some notable companies include Massmart and Nedbank. You can also find one of the biggest convention centres of the African continent in Sandton. The Sandton Convention Centre is a twelve storey building built to accommodate up to 10,000 people at any one time. Some of the most prolific annual events are held at this convention centre.

Johannesburg has now transitioned from being a gold mining city to becoming one of the most multicultural and vibrant cities in the continent. Home to one of the world’s largest urban forest and art gallery, this is a progressive city that Kadima Digital is proud to call one of our homes.


Located in southern Europe, a part of our team resides in Lisbon, the capital of PortugalLisbon boasts breathtaking scenery and a rich culture, and has become a hotspot for startups and other successful businesses. Companies such as Volkswagen, Tyson and Capgemini are examples of major international businesses established here. With Portugal being ranked 7th in the world for English proficiency, as well as being relatively cost-friendly, it’s no wonder so many entrepreneurs and CEOs are venturing towards its capital. Lisbon offers some of the most beautiful views in the world, and is a definite contender for the next big tech and business hub. With its world-class infrastructure, incredible culture, and high standard of living, there is no shortage of  experiences to be had.

Tel Aviv

Located in the heart of the middle east, our head office sits in Tel Aviv, Israel. This little country is home to more startups per capita and some very well known tech companies, including Payoneer, Walkme and Riskified. In the most recent years, the thriving tech scene has drawn many venture capitalists and startup founders to the city.

Besides its mature business ecosystem, Tel Aviv is also known to be one of the best cities for nightlife and international cuisine. The cultural heritage combined with its modern sensibilities makes it the ideal environment for Kadima Digital to connect with forward-thinking brands and business leaders. It is our pride and honor to call the world’s most innovative tech hub our home.