From the Kadima blog

PPC

Practical guides on SEO, AEO and paid search, written by the team that does the work.

How to Improve Lead Quality From Google Ads

How to Improve Lead Quality From Google Ads

A growing number of Google Ads leads should be good news. But if sales teams are dealing with fake phone numbers, irrelevant enquiries, job seekers, spam submissions, or people who were never likely to buy, more leads can quickly become wasted budget.

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Why Your Google Ads CPA Is Too High and What to Fix First

Why Your Google Ads CPA Is Too High and What to Fix First

Watching your Google Ads Cost Per Acquisition (CPA) skyrocket feels like watching money drain straight down the garbage disposal. You might launch a paid search initiative alongside a broader SEO campaign to grow your pipeline. Still, when ad spend rises without a matching bump in revenue, the instinct is often to panic and slash the budget.

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Reading about AI search? See where you stand.

The free AI Citation Check asks ChatGPT, Perplexity, Gemini and Google AI Overviews who they recommend in your category. About 30 seconds.Run the free checkSee the $495 AEO audit

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