From the Kadima blog

PPC

Practical guides on SEO, AEO and paid search, written by the team that does the work.

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How to Improve Lead Quality From Google Ads

A growing number of Google Ads leads should be good news. But if sales teams are dealing with fake phone numbers, irrelevant enquiries, job seekers, spam submissions, or people who were never likely to buy, more leads can quickly become wasted budget.

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Reading about AI search? See where you stand.

The free AI Citation Check asks ChatGPT, Perplexity, Gemini and Google AI Overviews who they recommend in your category. About 30 seconds.Run the free checkSee the $495 AEO audit