What an AI SEO agency actually does
In short: an AI SEO agency ranks your pages on Google and gets them quoted in AI answers from ChatGPT, Perplexity and Google AI Overviews.
Kadima runs both under one retainer, starting with technical SEO, because AI engines only cite pages they can crawl: one store’s crawl cleanup produced $599.56K in organic revenue in 6 months.
“AI SEO” is the phrase most people search when they mean this. The discipline underneath it is answer engine optimization (AEO). At Kadima it is one service, one team and one retainer, whichever name you searched.
Crawl cleanup drove $599.56K in organic revenue in 6 months
Organic clicks, up to 4.00M
Impressions, up to 68.99M
Organic revenue, verified in GSC and GA
What we do
An AI SEO agency runs search optimization for a landscape where a large share of queries are answered on the results page instead of sending a click. In practice that means doing classic SEO properly and then adding the work that decides whether AI systems quote you.
Technical foundations
Crawl paths, indexation, canonical hygiene, internal link architecture and speed. On one enterprise engagement this meant resolving 50,700 internal no-response URLs and roughly 23,000 canonical issues across 100,000 URLs.
Entity optimization
Making your brand, services and proof describable and consistent, so models can identify you confidently.
Answer-ready content
Pages structured so a model can lift a clean, self-contained answer, with claims attached to evidence.
Structured data
Organization, Service, FAQPage and Article markup that is correct, not merely present.
AI crawler access
GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and Google-Extended, plus robots.txt and llms.txt.
Measurement
Rankings and traffic, plus a citation baseline across engines so AI visibility is measured rather than assumed.
What changed, and what did not
Ranking first no longer guarantees the click. When an engine answers the question directly, the citation is the prize and the ranked link is a consolation. Selection for that citation depends on entity clarity, answer structure and corroboration across the web, not on position alone.
What did not change
Every AI engine that cites a page found that page through crawling and indexing. Crawl depth, canonicals, internal linking and page speed still decide whether you are eligible at all. Agencies selling AI SEO as a replacement for technical SEO are selling you the roof without the walls.
How the pieces fit together
The acronyms multiply faster than the practice does. Here is how we use them.
If you want the long version, we wrote a plain comparison of GEO vs SEO vs AEO vs LLMO, including where the distinctions are marketing rather than substance.
Free tool
Does ChatGPT recommend you when buyers ask?
Run the free AI Citation Check. It asks ChatGPT, Perplexity, Gemini and Google AI Overviews who they recommend in your category, and shows you where you stand.
Case Studies
Regional Moving Company Grew Leads 7.8x in 10 Months With Local SEO
A moving company grew monthly leads 7.8x, from 17 to 133, in 10 months with local SEO, new
Crawl and Canonical Cleanup Drove $599.56K in Organic Revenue in 6 Months
A technology-focused e-commerce retailer managing more than 71,000 URLs aimed to improve crawl efficiency, indexation, and organic visibility.
Premium Hair Extensions Brand Grew Organic Revenue 108% in 8 Months
The premium hair extensions client is a beauty and education brand specializing in premium hair extension products and
AI SEO FAQs
What is an AI SEO agency?
An AI SEO agency optimises a website both for traditional search rankings and for citation inside AI-generated answers. The work combines classic technical and content SEO with entity optimization, answer-ready content structure, structured data, AI crawler access and citation measurement.
Is AI SEO different from SEO?
It is SEO plus an additional layer. Discovery still happens through crawling and indexing, so technical SEO remains the foundation. What is added is the work that determines whether an AI engine selects your content as a source when it generates an answer.
Can an AI SEO agency get my brand mentioned in ChatGPT?
It can materially improve the odds, not guarantee a specific output. Engines select sources based on entity clarity, content structure and corroboration across the web. Those are all improvable, and progress is measurable with a citation baseline, but no agency controls a model's output.
How is AI SEO measured?
Alongside rankings and organic traffic, with a citation baseline: how often each engine cites, mentions, misrepresents or omits your brand for a defined set of prompts, tracked over time against named competitors.
Do I need AI SEO if my rankings are already good?
Often yes. Ranking position and citation selection are different mechanisms. Brands in the top three are routinely absent from the AI answer for the same query, because the page ranks well but is not structured to be quoted.
Talk to us about AI search
Tell us your category and the competitors you care about. We will tell you where you currently stand across the engines before recommending anything.
Talk to an ExpertComparing providers?
We keep a working list of the best AI SEO agencies, and yes, we are on it.
