From the Kadima blog
Practical guides on SEO, AEO and paid search, written by the team that does the work.
A moving company grew monthly leads 7.8x, from 17 to 133, in 10 months with local SEO, new service pages and an active Google Business Profile.
An Amazon seller grew revenue 86% and net profit 310.7% in 3 months while cutting TACOS 6.9 points.
A technology-focused e-commerce retailer managing more than 71,000 URLs aimed to improve crawl efficiency, indexation, and organic visibility.
Over time, the site’s structure had become overly complex, with excessive category nesting, duplicate content across sections, and inefficient crawl paths preventing Google from effectively reaching and ranking key pages.
The objective was to simplify site architecture, correct canonical issues, and align the content strategy with keyword intent to drive scalable, measurable growth.
In the dental wellness market, trust and visibility are tightly connected. Customers look for credible, science-backed products that enhance comfort and confidence, and organic search visibility often defines that first moment of trust.
At the start of the engagement, this European e-commerce brand had built strong customer loyalty but faced declining organic visibility. Traffic had slowed, and keyword coverage was inconsistent. Then, a single technical misconfiguration removed the entire site from Google’s index, eliminating its organic presence overnight.
A health and beauty brand approached Kadima to revitalize its underutilized email marketing channel.
Although the company had a Mailchimp account, they had never sent structured campaigns or implemented automation. Their goal was to establish a strong foundation for email marketing — one capable of generating consistent, measurable revenue.
Kadima’s objective was to transform a dormant channel into a profitable revenue stream by optimizing list growth, segmentation, automation, and campaign execution.
A rapidly growing CBD company specializing in CBD-infused wellness products approached Kadima to improve customer retention and increase revenue through automation.
Operating in a competitive, compliance-sensitive market, the brand relied heavily on one-time purchases and lacked a systematic way to nurture, retain, or re-engage customers.
A well-established brick-and-mortar flower shop launched an online store to expand its reach and capitalize on growing e-commerce demand.
To achieve their goal of increasing website sales by 10% by the end of Q1, the client partnered with Kadima to develop a data-driven Facebook Ads strategy aimed at driving traffic and converting that traffic into sales.
A fast-growing e-commerce business approached Kadima to improve its underperforming Google Ads campaign. Despite steady ad spend, the campaign was generating minimal conversions and a high Cost Per Acquisition (CPA).
In January, the brand recorded 453 clicks, 3 purchases, and a total spend of $1,120, resulting in a CPA of $374, far above industry benchmarks. The client’s goal was to improve cost efficiency, increase conversions, and enhance ROI from paid media channels.
A B2B Software as a Service (SaaS) company approached Kadima after facing major inefficiencies in its Google Ads performance. Despite consistent ad spend, their campaigns were failing to convert traffic into leads.
During February and March, the brand received 274 clicks but only one lead, resulting in a Cost Per Acquisition (CPA) of $317. The client’s challenge was to improve lead quality, reduce CPA, and build a scalable paid acquisition system for future growth.
A leading online video redaction and content creation platform partnered with Kadima to enhance organic visibility, boost qualified traffic, and improve conversions.
The company operated in a competitive SaaS niche where discoverability, authority, and conversion optimization are essential for sustainable growth
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